Allow me to introduce you to my new favorite place on the internet: the Crumbl Cookies subreddit.
The fan-run subreddit r/CrumblCookies, which boasts 77,000 members, recently went viral after a user on X posted about how much everyone on there seems to actually hate Crumbl Cookies. “They’re the most pissed-off people on the planet,” the X user adds.
Latest obsession is the crumbl cookies subreddit. Everyone on there HATES the cookies, but they still them all every week. They're the most pissed off people on the planet. pic.twitter.com/IkbOk2JFqa
— Pepsi Starry Brand Partner (@StarryBrand) November 12, 2024
A quick scroll down the page includes detailed reviews of the different rotating weekly menu items, hidden behind spoiler warnings, customers vote pairing for different store locations’ Customer Pick Days, and offering up their top 10 cookie rankings for judgment. The one thing they have in common? They all take their cookies seriously.
One fan went to the lengths of buying extra of their favorite flavor to freeze—the Brownie Sundae, in case you were wondering—to defrost five months later and post a side-by-side comparison to the rereleased version. “Spoiler alert: no comparison, Crumbl has once again done us dirty,” declared the unhappy customer. The new cookie they describe “is a flat, overcooked, dry husky of a cookie.” The only flavor, they describe, is burnt, compared to the deep chocolate of the OG which “tastes like a brownie (and not cardboard).”
Others have taken umbrage over the recent pie offerings. “Has Crumbl lost there fucking minds? An entire week of only pies,” one Redditor posted in an angry rant last month. “They could done one or two. All 6 options are pies. this is ridiculous.”
If those posting on the subreddit are so critical of the dessert chain, what keeps them coming back for more? “Is this some sort of gambling addiction type of thing?” one non-American Reddit user asks on the subreddit. Loyal fans were quick to jump to Crumbl’s defense. “They are a very specific cookie experience,” one replied. “I don’t just enjoy them, I love them,” added another.
It seems customers aren’t the only ones lurking on the subreddit. “I worked for Crumbl’s corporate team and I am not joking when I tell you they had to basically take away the CEO’s phone because he was addicted to doomscrolling this subreddit. He almost fired an entire department because someone leaked a cookie lineup,” one user commented under the initial post on X. “He was assigned a PR assistant to handle his socials because the redditors found his burner account,” they added. “Also because he wouldn’t stop posting combative TikToks.”