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Facebook, TikTok, and YouTube EU users will soon have a new way to settle content moderation disputes

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Social media users in the European Union will be able to make complaints against Facebook, ByteDance’s TikTok and Alphabet’s YouTube over content moderation to a new independent body set up in Ireland.

The body, supported by Meta Platforms’ Oversight Board Trust and certified by Ireland’s media regulator, will act as an out-of-court dispute settlement body under the EU Digital Services Act (DSA).

Until now, individuals and organisations using social media have had limited options to challenge the content decisions of social media companies without going to court.

Appeals Centre Europe will start before the end of the year. It will initially decide cases relating to Facebook, ByteDance’s TikTok and Alphabet’s YouTube, and will include more social media platforms over time.

“We want users to have the choice to raise a dispute to a body that is independent from governments and companies, and focused on ensuring platforms’ content policies are fairly and impartially applied,” said Thomas Hughes, inaugural CEO of the Appeals Centre and a former executive director for freedom of expression rights group Article 19.

With a team of experts, the new body will review each case within 90 days, and decide whether platforms’ decisions are consistent with their content policies, it said in a statement.

“We welcome the certification of new independent bodies by the Irish regulator,” said Thomas Regnier, a spokesman for the European Commission. “We will support the effective and uniform development of this system across the whole EU to give all EU users stronger rights online.”

Dublin-based Appeals Centre, which has a one-time grant from the Oversight Board Trust, will be funded through fees charged to social media companies for each case. Users who raise a dispute will pay a nominal fee, which will be refunded if a decision is in their favour.

However, under the rules of DSA, online platforms may refuse to engage with such a dispute settlement body and it won’t have the power to impose a binding settlement on the parties.

The Appeals Centre will have a board of seven non-executive directors.

—Supantha Mukherjee, Reuters


Why the ‘Fast Company’ homepage looks a little different today

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Finding this article might be easier today than it was yesterday.

That’s because Fast Company has just launched a brand new homepage designed to showcase more of the content that readers come to this site for: sharp takes on business news, tech trends, design stories, workplace etiquette, and more. The in-house design team behind the refresh conducted extensive audience research to understand what Fast Company readers are looking for when they visit our site. They found that users want a more fleshed out homepage, a more personalized reading experience, and an easier point of entry to trending stories. 

The last time that Fast Company tweaked its homepage was around 2018, in an era when a bulk of web traffic came from outside referrals, like Facebook’s now-defunct news tab and Google’s algorithm. Today, those kinds of referrals are a much less reliable source of readership for publications—meaning that the homepage is back in the spotlight.

“Ten years ago, people were saying, ‘The homepage is dead,’” says Fast Company’s product director Cayleigh Parrish. “Everyone was getting their news from socials and newsletters. Now there’s a push to bring people back to our sites.”

According to Parrish, Fast Company’s previous homepage—which highlighted a banner of three stories selected by editors—was engineered to be aesthetically pleasing, but it wasn’t necessarily optimized for functionality. Further, the design team’s research showed that, despite a recent emphasis on mobile-first design, most visitors to Fast Company’s homepage are actually checking the page from their desktop, looking for a summary of the day’s most important takeaways. 

“Social media is still a major draw for us, but people are coming to read specific articles from their shares,” says Eric Perry, digital design director for Mansueto Ventures, Fast Company’s parent company. “When they want to see what we’re up to as a whole, or see what our brand is looking like, they make a point to go to their computer and look at the homepage.”

A more personalized Fast Company

To land on a new design that would address these findings, Parrish and Perry mocked up multiple iterations of the homepage, which then went through several rounds of in-depth user testing. The final look is still distinctly Fast Company. It uses a streamlined set of recognizable fonts and the same organization of each web vertical. As before, these can be found in a bar at the top of the page. 

Now, though, the homepage displays around triple the content above the fold as the previous iteration. One top story is featured in the center, while other relevant pieces are organized to the left. On the right, there’s a new section with a tool that toggles between “Most Read” and “For You” sections.

Trending stories are displayed under Most Read, guiding readers straight to the content that others are most interested in. For You collates stories based on each users’ past searches and clicks, giving each individual a more personalized window into the site. The refresh also places a greater visual emphasis on text, offering readers a more detailed description of the day’s top stories at a glance.

Parrish says the changes are a new “baseline,” and the team plans to continue to iterate on the updated homepage based on reader feedback.

“The goal is to make it feel more newsy and alive,” Parrish says.

Biden requires cities to replace lead pipes and make drinking water safer within a decade

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A decade after the Flint, Michigan, water crisis raised alarms about the continuing dangers of lead in tap water, President Joe Biden is setting a 10-year deadline for cities across the nation to replace their lead pipes, finalizing an aggressive approach aimed at ensuring that drinking water is safe for all Americans.

Biden is expected to announce the final Environmental Protection Agency rule Tuesday in the swing state of Wisconsin during the final month of a tight presidential campaign. The announcement highlights an issue — safe drinking water — that Kamala Harris has prioritized as vice president and during her presidential campaign. The new rule supplants a looser standard set by former President Donald Trump‘s administration that did not include a universal requirement to replace lead pipes.

Biden and Harris believe it’s “a moral imperative” to ensure that everyone has access to clean drinking water, EPA Administrator Michael Regan told reporters Monday. “We know that over 9 million legacy lead pipes continue to deliver water to homes across our country. But the science has been clear for decades: There is no safe level of lead in our drinking water.”

The rule is the strongest overhaul of lead-in-water standards in roughly three decades. Lead, a heavy metal used in pipes, paints, ammunition and many other products, is a neurotoxin that can cause a range of disorders from behavioral problems to brain damage. Lead lowers IQ scores in children, stunts their development and increases blood pressure in adults.

The EPA estimates the stricter standard will prevent up to 900,000 infants from having low birthweight and avoid up to 1,500 premature deaths a year from heart disease.

The new regulation is stricter than one proposed last fall and requires water systems to ensure that lead concentrations do not exceed an “action level” of 10 parts per billion, down from 15 parts per billion under the current standard. If high lead levels are found, water systems must inform the public about ways to protect their health, including the use of water filters, and take action to reduce lead exposure while concurrently working to replace all lead pipes.

Lead pipes often impact low-income urban areas the most. They are most commonly found in older, industrial parts of the country, including major cities such as Chicago, Cleveland, New York, Detroit and Milwaukee, where Biden and Regan will announce the standards on Tuesday.

The new rule also revises the way lead amounts are measured, which could significantly expand the number of cities and water systems that are found to have excessive levels of lead, the EPA said.

To help communities comply, the agency is making available an additional $2.6 billion for drinking water infrastructure through the bipartisan infrastructure law. The agency also is awarding $35 million in competitive grants for programs to reduce lead in drinking water.

The 10-year timeframe won’t start for three years, giving water utilities time to prepare. A limited number of cities with large volumes of lead pipes may be given a longer timeframe to meet the new standard.

Biden will make the announcement in Milwaukee, a city with the fifth-highest number of lead pipes in the nation, according to the EPA. Officials there are using money from the federal infrastructure law to accelerate lead-pipe replacement work and meet a goal to remove all lead pipes within 10 years, down from an initial 60-year timeframe.

Lead pipes can corrode and contaminate drinking water; removing them sharply reduces the chance of a crisis. In Flint, a change in the source of the city’s drinking water source more than a decade ago made it more corrosive, spiking lead levels in tap water. Flint was the highest-profile example among numerous cities that have struggled with stubbornly high levels of lead, including Newark, New Jersey, Benton Harbor, Michigan, and Washington, D.C.

The original lead and copper rule for drinking water was enacted by the EPA more than 30 years ago. The rules have significantly reduced lead in tap water but have included loopholes that allowed cities to take little action when lead levels rose too high.

“I think there is very broad support for doing this. Nobody wants to be drinking lead-contaminated tap water or basically sipping their water out of a lead straw, which is what millions of people are doing today,” said Erik Olson, a health and food expert at the nonprofit Natural Resources Defense Council, speaking generally about the EPA’s efforts to replace lead pipes ahead of the official announcement.

Actually getting the lead pipes out of the ground will be an enormous challenge. The infrastructure law approved in 2021 provided $15 billion to help cities replace their lead pipes, but the total cost will be several times higher. The requirement also comes as the Biden administration proposes strict new drinking water standards for forever chemicals called PFAS, or per- and polyfluoroalkyl substances. These standards will also improve public health although at a cost of billions of dollars.

The American Water Works Association, an industry group, said when the proposed rule was announced that it supports EPA’s goals, but warned that costs could be prohibitive.

Another hurdle is finding the lead pipes. Many cities do not have accurate records detailing where they are. Initial pipe inventories are due this month, and many cities have said they don’t know what substances their pipes are made of.


The Associated Press receives support from the Walton Family Foundation for coverage of water and environmental policy. The AP is solely responsible for all content. For all of AP’s environmental coverage, visit https://apnews.com/hub/environment

—Matthew Daly and Michael Phillis, Associated Press

Why 14 state attorneys general are suing TikTok

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Fourteen attorneys general sued TikTok on Tuesday, alleging that the company created an intentionally addictive app that harmed young people and misrepresented the effectiveness of its safety tools.

The bipartisan coalition, each filing separate suits in their own state jurisdiction, is working “to stop TikTok from using these harmful and exploitative tactics,” a press release said. They’re also seeking to impose financial penalties and to collect damages for users that have allegedly been harmed.

The group includes the attorneys general of New York, California, Illinois, Kentucky, Louisiana, Massachusetts, Mississippi, New Jersey, North Carolina, Oregon, South Carolina, Vermont, Washington, and the District of Columbia. 

The suits follow a number of previous legal actions against the extremely popular social media app, which is owned by Chinese tech giant ByteDance. The U.S. government in April called for the app, which boasts more than 170 million monthly American users, to be banned in the country next year unless it is sold.

The lawsuits cited internal company documents (much of which were redacted) to argue that TikTok created addictive features to “exploit children’s underdeveloped psychological and neurological controls to lock young users into cycles of excessive and unhealthy usage of social media.” The claims add that TikTok often falsely claims itself to be safe and appropriate for young users and has misrepresented the effectiveness of its in-app safety features.

“TikTok claims that their platform is safe for young people, but that is far from true,” New York Attorney General Letitia James said in a statement. “In New York and across the country, young people have died or gotten injured doing dangerous TikTok challenges and many more are feeling more sad, anxious, and depressed because of TikTok’s addictive features.”

A TikTok spokesperson said in a statement that they disagree with Tuesday’s claims, calling many of them “inaccurate and misleading.”

“We’re proud of and remain deeply committed to the work we’ve done to protect teens and we will continue to update and improve our product,” the spokesperson said. “We’ve endeavored to work with the Attorneys General for over two years, and it is incredibly disappointing they have taken this step rather than work with us on constructive solutions to industrywide challenges.”

‘They hate you if you do not agree’: TikToker Mama Tot has come under fire for her Hurricane Helene posts

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At one point in an influencer’s career or another, controversy will seek them out. For popular feel-good TikToker Ophelia Nichol, also known as “Mama Tot,” that moment is now. 

The controversy came about when Nichol, who has 12.8 million followers on the platform, shared a video criticizing the Federal Emergency Management Agency’s (FEMA) response to Hurricane Helene. The now-deleted post, which has since been downloaded and widely shared online, was reportedly filled with misinformation about FEMA’s response to the storm and saw the influencer veering into dangerous conspiracy theory territory

The conspiracy theory in question, commonly being peddled in conservative circles, accuses the U.S. government of withholding disaster relief support to Republican victims of the hurricane, in favor of Democrat-leaning areas. These kinds of conspiracy theories, though unsubstantiated, have quickly gained traction in the days after the storm, despite all available reporting suggesting that the Biden administration is doing everything in its power to help those affected. 

Mama Tot’s followers were particularly disappointed by her right-leaning views, with the positivity-influencer formerly known to lend her support to progressive causes, including LGBTQIA+ rights and anti-human trafficking efforts. Some have even questioned whether her advocacy, in the end, was all for clout. According to reports from Social Blade, the TikTok star lost around 200,000 followers within a matter of days following the backlash. On Sunday alone, she lost 100,000 followers, swiftly followed by another 100,000 the next day. 

Defending herself, Mama Tot posted a follow-up video claiming that her original post was not intended to be political. “I have been on this app since 2020, and I’ve loved on people the entire time,” she said. “Not one time have I ever used my platform for politics or for any of that stuff.”

“For one, people do not even know how to help one another when it comes to politics. They just do not. They hate you if you do not agree,” she continued. “Like, I can’t deal with it. And people want a safe place to come to. People do not want to see all that mess. The world is so hyped up right now. It is like one big ball of evil. But I have never made my page about politics.”

She also said that she didn’t explicitly discuss politics or FEMA in the original video. “I never said anything about those things. None of that. I just expressed how frustrated and sad and angry I was that [the victims] have had to go through this,” she concluded.

Despite the controversy, Mama Tot has continued donating supplies to those affected by Hurricane Helene. While for some fans, these actions are enough to show Nichol’s true intentions, others remain suspicious about her motives. For Nichol, all she can do now is ride out the storm.

Spirit Christmas is coming: full list of locations for the iconic Halloween store’s new holiday pop-up

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Christmas in October? Well, ready or not, here it comes.

Every year, Spirit Halloween transforms hundreds of empty storefronts across the country to sell spooky costumes, decor, and candy at 1,500 locations. But this fall, it will also open 10 new Christmas pop-ups.

The retail chain, owned by Spencer Gifts, opened its first store in the San Francisco Bay area in 1983, and has been able to corner a small slice of the lucrative holiday shopping market with haunting but family-friendly in-store experiences for Halloween.

This year, nearly a dozen Spirit Christmas stores will open in the Northeast, from Massachusetts to Pennsylvania, starting with a flagship store in Mays Landing, New Jersey, on October 18. The rest are slated for early November, and will remain open through the holidays.

“Spirit Christmas is a new concept for us, and we’re hopeful it will resonate with our customers,” Spirit said in a statement to Fast Company. “Our goal is to create a festive retail experience that captures the spirit of the season, much like we do for Halloween.”

[Image: Spirit Halloween]

Each store will have a unique assortment of holiday decor, apparel, inflatables, gifts, and stocking stuffers. You will be able to wander through a life-size gingerbread village, where you can mail your letter to Santa at the North Pole or meet him in person. (Yes, “Santa” will be making an appearance to take photos and greet kids, while customers will receive a free “digital postcard” for family albums.)

Here’s the list of the 10 pop-up store locations set to open:

  • Marlton, New Jersey – Willow Ridge 
  • Brick, New Jersey – Market Place at Brick 
  • Mays Landing, New Jersey – Consumer Square 
  • Woodbridge, New Jersey – The Plaza at Woodbridge 
  • Albany, New York – Colonie Center 
  • Bohemia, New York – Sayville Plaza 
  • Poughkeepsie, New York – Chestnut Plaza 
  • Erie, Pennsylvania – Mill Creek Mall 
  • Waterford, Connecticut – Crystal Mall 
  • Dartmouth, Massachusetts – Faunce Corner Shopping Center

Solar power is growing in Africa, bringing stable electricity to millions

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Companies that bring solar power to some of the poorest homes in Central and West Africa are said to be among the fastest growing on a continent whose governments have long struggled to address some of the world’s worst infrastructure and the complications of climate change.

The often African-owned companies operate in areas where the vast majority of people live disconnected from the electricity grid, and offer products ranging from solar-powered lamps that allow children to study at night to elaborate home systems that power kitchen appliances and plasma televisions. Prices range from less than $20 for a solar-powered lamp to thousands of dollars for home appliances and entertainment systems.

Central and West Africa have some of the world’s lowest electrification rates. In West Africa, where 220 million people live without power, this is as low as 8%, according to the World Bank. Many rely on expensive kerosene and other fuels that fill homes and businesses with fumes and risk causing fires.

At the last United Nations climate summit, the world agreed on the goal of tripling the capacity for renewable power generation by 2050. While the African continent is responsible for hardly any carbon emissions relative to its size, solar has become one relatively cost-effective way to provide electricity.

The International Energy Agency, in a report earlier this year, said small and medium-sized solar companies are making rapid progress reaching homes but more needs to be invested to reach all African homes and businesses by 2030.

About 600 million Africans lack access to electricity, it said, out of a population of more than 1.3 billion.

Among the companies that made the Financial Times’ annual ranking of Africa’s fastest growing companies of 2023 was Easy Solar, a locally owned firm that brings solar power to homes and businesses in Sierra Leone and Liberia. The ranking went by compound annual growth rate in revenue.

Co-founder Nthabiseng Mosia grew up in Ghana with frequent power cuts. She became interested in solving energy problems in Africa while at graduate school in the United States. Together with a U.S. classmate, she launched the company in Sierra Leone with electrification rates among the lowest in West Africa.

“There wasn’t really anybody doing solar at scale. And so we thought it was a good opportunity,” Mosia said in an interview.

Since launching in 2016, Easy Solar has brought solar power to over a million people in Sierra Leone and Liberia, which have a combined population of more than 14 million. The company’s network includes agents and shops in all of Sierra Leone’s 16 districts and seven of nine counties in Liberia.

Many communities have been connected to a stable source of power for the first time. “We really want to go to the last mile deep into the rural areas,” Mosia said.

The company began with a pilot project in Songo, a community on the outskirts of Sierra Leone’s capital Freetown. Uptake was slow at first, Mosia said. Villagers worried about the cost of solar-powered appliances, but once they began to see light in their neighbors’ homes at night, more signed on.

“We have long forgotten about kerosene,” said Haroun Patrick Samai, a Songo resident and land surveyor. “Before Easy Solar we lived in constant danger of a fire outbreak from the use of candles and kerosene.”

Altech, a solar power company based in Congo, also ranked as one of Africa’s fastest growing companies. Fewer than 20% of the population in Congo has access to electricity, according to the World Bank.

Co-founders Washikala Malango and Iongwa Mashangao fled conflict in Congo’s South Kivu province as children and grew up in Tanzania. They decided to launch the company in 2013 to help solve the power problems they had experienced growing up in a refugee camp, relying on kerosene for power and competing with family members for light to study at night.

Altech now operates in 23 out of 26 provinces in Congo, and the company expects to reach the remaining ones by the end of the year. Its founders say they have sold over 1 million products in Congo in a range of solar-powered solutions for homes and businesses, including lighting, appliances, home systems and generators.

“For the majority of our customers, this is the first time they are connected to a power source,” Malango said.

Repayment rates are over 90%, Malango said, helped in part by a system that can turn off power to appliances remotely if people don’t pay.


The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

—Kemo Cham and Jessica Donati, Associated Press

Burundi farmers unite to get fair prices for avocados

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Farmers in a remote part of Burundi know to look for a truck parked by a highway when it is time to sell their avocados. They materialize from villages and form a crowd around the vehicle, watching closely as crews weigh and load the crated fruits.

Such roadside exchanges, repeated regularly during peak harvest season, long provided a ready market for smallholder avocado growers in a country that’s sometimes ranked as the world’s poorest. But the transactions now promise real earnings thanks in part to the intervention of the national government and farmers’ cooperatives that worked to set terms for foreign avocado dealers.

Just a year ago, farmers selling their avocados to the transporters earned 10 cents per kilogram (2.2 pounds), far less than the price for a small bottle of water. These days, they get roughly 70 cents for the same quantity, a meaningful increase for people who mainly farm to feed their families.

A major change in the trade is that payments in U.S. currency now go into the bank accounts of cooperatives that pay their members directly almost as soon as the avocado haulers leave. Acting as intermediaries, groups such as Green Gold Burundi, which has its headquarters in the northern province of Kayanza and represents 200,000 farmers nationwide, say they are better positioned than individual growers to stem exploitation.

The participation of the cooperatives is an important step toward regulating the country’s avocado exports, said Ferdinand Habimana, vice president of Green Gold Burundi’s administrative board. Although the government is promoting avocado farming to diversify exports, avocados grown in Burundi are yet to be trademarked as coming from there, he said.

“So it is legally done now, but what we are developing now is that the (avocados) can reach the final destination as avocados taken from Burundi,” said Habimana, speaking of his group’s dealings with exporters in Tanzania and elsewhere in East Africa.

Zacharie Munezero, who oversees quality management for Green Gold Burundi, acknowledged that the 70 cents farmers earn for a kilogram of avocados is still insufficient when exporters can fetch between $3 and $5 for the same quantity in international markets.

Avocados are cheap in many parts of sub-Saharan Africa, where they can be purchased from farmers in bulk for almost nothing. In Burundi, avocados became more widely cultivated after the country’s former leader, Pierre Nkurunziza, started extolling the fruit in 2007 as a source of nutrition and income.

Many households that don’t produce the varieties favored by exporters usually look after at least one avocado plant of the local variety known to Burundians as “amapeter,” in remembrance of Nkurunziza, who died in 2020.

But while coffee and tea exports – Burundi’s traditional sources of much-needed foreign currency – have long been coordinated, the trade in Burundian avocados has remained unregulated, according to farmer representatives and a trade official. They said that avocado exports could be as profitable for the country as coffee if the government asserted its rule-making authority.

Desirable measures include guaranteeing a minimum price for farmers, stopping foreign traders from dealing directly with farmers, and encouraging widespread cultivation of the Hass avocados favored by European consumers, they said.

Burundi “cannot rely only on coffee and tea,” Onesime Niyukuri, an adviser in the foreign trade department of the Ministry of Foreign Affairs, said of the country’s limited exports.

If avocado dealers from elsewhere in East Africa “can come and buy at a price that is already set by the government, there is no problem,” he said.

The government ramped up its efforts to organize avocado exports earlier this year as dollar shortages fueled sporadic shortages of sugar and other goods.

Under new regulations, which require foreign dealers to register with local authorities, exporters must submit copies of their supply contracts and specify market destinations for Burundian avocados, according to the Ministry of Trade, Transport, Industry and Tourism.

Burundi aims to export more than 10 million tonnes (11 million tons) of avocados each year by 2030, said Niyukuri, citing the government’s strategic plan. Recent figures on Burundi’s foreign exchange earnings from the avocado crop were not readily available.

The government’s target is to plant 50,000 avocado trees in each of Burundi’s 17 provinces. Local authorities in provinces such as Kayanza want each household to own at least 10 trees producing exportable avocados.

That includes the Mexican variety Fuerte and especially Hass avocado, the most commercially successful variety globally. The fruit, which has dark bumpy skin and bright yellow-green flesh, takes more than two weeks to ripen and can survive several days in transit.

Burundi, a small mountainous country about the size of Maryland, is home to 13 million people. Annual income per capita was $199 in 2023, among the lowest globally, and nearly 65% of the population lives below the poverty line, according to World Bank figures.

Agriculture is the main economic activity, and many people in rural provinces such as Kayanza mostly grow the potatoes and vegetables they will consume through the year. For some, including those with a few avocado trees in their compounds, the pear-shaped green fruit has proven a surprisingly reliable source of income.

Eric Nsabimana, a farmer in Kayanza, recalled starting as an avocado grower in response to the campaign of former leader Nkurunziza. Some farmers, feeling forced into planting avocados, uprooted the seedlings the government gave them and now rue the missed opportunity, Nsabimana said.

“The people who didn’t plant, they regret,” he said.

Nsabimana, who anticipates making more than $6,000 a year selling avocados now that the price is higher, said he used his earnings to acquire five more hectares (12.4 acres) of land now planted with 500 avocado trees.

Habimana, the senior official with Green Gold Burundi, said his group moved to mobilize avocado farmers for better rewards after it realized at the beginning of the year they were being exploited by foreign traders.

One day in January, he followed a truck transporting Burundian avocados to neighboring Tanzania, believing the cargo was destined for consumption in the region. When he saw the avocados getting washed, weighed and packed in the town of Njombe, he realized the goods were bound for another export market abroad.

“There was another destination somewhere else, not in Njombe,” Nsabimana said.

When he returned to Kayanza, Green Gold Burundi prioritized plans to register avocado farmers in a way that eliminated middlemen and guaranteed a reasonable price for farmers. The cooperative pays taxes and keeps a cut of avocado proceeds to sustain operations that include providing members with seedlings and organic manure.

Munezero, the cooperative’s quality management official, said that while the price of avocados “is still a problem,” his group is “focusing on capacity building” and encouraging residents to plant more avocado trees.

Green Gold Burundi has distributed millions of seedlings in the past year, finding enthusiasm among farmers eager to join the avocado bandwagon. Even growers with only a few backyard Hass plants said they increasingly see avocado as a cash crop.

“Avocados mean dollars to us,” one such grower, Samuel Niyinyibutsa, said, adding that he knows some Kayanza residents who feel “left behind” when they see others collect payments for their produce.

“But they still have time,” Niyinyibutsa said. “They can be awakened and start planting avocados because avocado can do well to them as it is doing well to us.”

—By Rodney Muhumuza and Gaspard Maheburwa, AP


The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.


Roblox stock falls after Hindenburg blasts the social gaming platform over bots and pedophiles

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On Tuesday, Roblox—the gaming platform popular with Gen Z and Gen Alpha—saw its stock take a dive. Roblox stock fell 9.4% in early trading, even as it’s already dropped by 15% this year. As of midday trading, it’s down by around 3% today.

The dip comes after a new report from Hindenburg Research, which alleged the company inflated the number of users it has and how many hours they’re spending on the platform.

According to the report, which was based in part on interviews with former Roblox employees, the company may be inflating its numbers by allowing bots to populate the platform. Therefore, the gaming platform’s metrics do not come from “unique individuals accessing Roblox,” Hindenburg said.

Inflating its metrics isn’t the most damning part of the report’s allegations, however. The report also alleged that Roblox doesn’t do enough to protect kids from pedophiles via protections like safety screens.

Fast Company reached out to Roblox for comment but did not hear back by time of publishing.

It’s not the first time the accusation has come up. According to a recent Bloomberg report, dozens of arrests have been made over alleged abductions, abuse, or grooming that took place on Roblox.

Hindenburg claimed the company “is compromising child safety in order to report growth to investors.” As part of its research, it set up accounts under the names of well-known pedophiles. “As a test, we attempted to set up an account under the name ‘Jeffrey Epstein’ . . . only to see the name was taken, along with 900+ variations,” the report said.

Meanwhile, the report also argued that Roblox is “lying to investors, regulators, and advertisers about the number of ‘people’ on its platform, inflating the key metric by 25-42%+.” It also added that “engagement hours, another key metric, is inflated by an estimated 100%+.”

Since Hindenburg took a short position in the gaming company’s stock, the dip is a profitable one for the research firm. In a statement to CNBC, Roblox leaned into the fact that its stock falling is good for Hindenburg, saying the report serves the best interests of the research firm.

“The financial claims made by Hindenburg Research are simply misleading,” Roblox told CNBC. “The authors are, admittedly, short sellers . . . We firmly believe that Roblox is a safe and secure platform and in the financial metrics we report.”


Why Spotify is still all-in on remote work

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In September, Amazon announced that it was making a drastic change to its hybrid work policy, requiring almost all employees to return to the office five days a week as of next year. Months earlier, Dell told its employees that anyone who was fully remote would no longer be eligible for promotions, effectively forcing them to return to the office or forego career advancement.

In contrast to Amazon and Dell—and the many tech companies that have continued to embrace hybrid work—a select few, including Spotify, have chosen to remain fully remote.

In an interview with Raconteur this week, Spotify HR chief Katarina Berg explained the company’s stance, saying that the company had no plans to move away from its “work from anywhere” policy, which was formalized in 2021. “You can’t spend a lot of time hiring grown-ups and then treat them like children,” she said. Companies that were requiring employees to return to the office were simply “going back to what they know,” she added.

Remote retention rates

Berg conceded that remote work introduced challenges when it came to collaboration. “It is harder and we all struggle to collaborate in a virtual environment,” she told Raconteur. “But does that mean that we will start forcing people to come into the office as soon as there is a trend for it? No.”

In fact, Spotify has reportedly seen a noticeable impact on retention since embracing this policy, with attrition rates dropping by 15%. “We are a business that’s been digital from birth, so why shouldn’t we give our people flexibility and freedom?” Berg added. “Work is not a place you come to, it’s something you do.”

Other companies embracing flexible work

Spotify isn’t the only tech company that has continued to promote remote work, even amid pressure to return to the office. Airbnb has taken a similar approach with a “live and work anywhere” policy. “Our policy is, in some ways, harder,” Dave Stephenson, Airbnb’s CFO and head of employee experience, told Fast Company in 2023. “But I think if you are thoughtful about it, and take the time and energy to do it, it can work really well.” 

Even in more traditional industries such as finance, some leaders are reevaluating whether five days in the office is really necessary. For the time being, at least, companies such as Amazon that are doubling down on full-time attendance in the office remain more of an outlier.

How a climate disaster in North Carolina is causing IV fluid shortages across the country

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Hurricane Helene is now one of the deadliest Atlantic hurricanes since 1950, killing at least 235 people as of Tuesday. An unknown number, likely hundreds, are still missing, and more than 250,000 households from Florida to Virginia still don’t have power nearly two weeks after landfall. Recovery efforts could take months, even years, in remote parts of southern Appalachia where the destruction from historic rains and flooding was nearly total.

As climate change continues to warm the oceans and increase the destructive potential of tropical cyclones, new types of threats are emerging. Helene’s heartbreaking devastation draws attention to the increasing risk that hurricanes pose far away from their initial point of landfall, and far beyond wind and waves close to the coast. In our globalized economy, disasters like Helene are beginning to stretch critical supply chains to their breaking point.

Case in point: During Helene, months’ worth of rain fell in just a few days across the mountains of the Carolinas and north Georgia. North Cove, North Carolina-based Baxter International, the nation’s largest producer of IV fluids for medical use, said in a statement last week that a levee breach and multiple bridge failures has made it impossible for them to continue operations. The company says it doesn’t have a timeline for when the shuttered plant will reopen, but NPR speculated that it could be weeks or even months, when compared to “similar situations in the past.” 

Up to 80% of admitted hospital patients require an IV at some point during their stay, so the loss of some 60% of the nation’s IV fluid-manufacturing capacity is sending ripple effects to healthcare providers across the country. Baxter says it has been working with the Food and Drug Administration (FDA) and other federal agencies to allow it to temporarily import IV fluid from its global manufacturing network to help alleviate the supply crunch.

As the news of the shortage broke late last week, hospitals took immediate steps to conserve IV fluid.

In an email to staff, Children’s Minnesota said it would be allocated much less IV fluid than they are used to from their suppliers, “up to 40% of our past six-month utilization, which is significantly less than our historical usage during [flu] season.” 

Dr. Rachel Weigert, a physician in the ER at Children’s Hospital in Minneapolis, told Fast Company that the hospital’s statement actually understates the severity of the situation at the moment.

“They told us we had about one week’s supply left, and we were limited to patients that actually need it for survival,” said Weigert. “In the past two shifts, I would have ordered fluids for about 10 kids that I saw, but I didn’t. I tell the parents, ‘we’re in a critical shortage of saline right now and thankfully your child doesn’t need it.’ I don’t know what the total amount remaining is. I don’t know if any of us know.”

Actions like these are being taken in nearly every hospital in the country right now. 

Massachusetts General instructed its doctors to offer oral hydration and Gatorade to its patients who are able to drink in lieu of IV fluids, and said that its quality of care would not be affected. The California Hospital Association told its members it would appeal to state officials for help in sourcing IV fluid, if necessary. A few hospitals, like Allina Health in Minnesota and the University of Toledo hospital in Ohio, have paused elective surgeries temporarily.

Incidents like this are beginning to happen with increasing regularity.

In 2017, Hurricane Maria’s landfall in Puerto Rico triggered a nationwide shortage of the plastic bags hospitals use to administer IVs, creating similar bottlenecks and restrictions. In 2022, severe flooding in Michigan worsened an ongoing infant-formula shortage. And last year, when a tornado struck a North Carolina Pfizer facility that produced anesthesia, it kicked off a panic buying spree that risked exacerbating the drug shortage. To limit hoarding, Pfizer’s disaster response plan included limiting hospital orders to no more than 100% of their typical quantity, and its production lines were back up and running in weeks, not months.

Earlier this year, Kings College London published the first-ever study to assess the likely impact of climate change on global supply chains. The results were staggering: $25 trillion over the next 35 years in a worst-case scenario where global greenhouse gas emissions aren’t curtailed. Another study found that among all countries, the United States was most at risk of supply disruptions.

The main ingredient of IV fluids, of course, is water. Large quantities of difficult-to-produce medical-grade water is required not just for IVs, but in the manufacture of thousands of different pharmaceutical products and medicines. The healthcare industry uses about 5% of U.S. purified water annually, worsening water shortages that are being triggered by climate change. In places with a high concentration of pharmaceutical manufacturing, such as Puerto Rico, medical-related water usage rises to as high as 65% of the island’s total water supply. Puerto Rico, in particular, is expected to face increasing water shortages as climate change intensifies.

What’s worse, a recent report from the U.S. Department of Health and Human Services (HHS) found that “drug and device manufacturers are disproportionately located in areas of high risk of natural hazards such as tornadoes, earthquakes, hurricanes, and other extreme weather events.” So not only is our healthcare system reliant on dwindling water resources, we’ve built critical components of that system in places where climate disasters are most likely to strike, including North Carolina and Puerto Rico.

Experts say an overreliance on just-in-time deliveries also makes shortages more common, and not just in the medical industry. After Hurricane Maria and after COVID, medical suppliers have added redundancies at the urging and support of the Biden administration

What’s needed is a total rethink of supply chains, designed for an era of increasing unpredictability. Instead of a just-in-time model, the Biden administration has urged the concept of systemic resilience as part of its Build Back Better plan, forming a White House Council on Supply Chain Resilience this summer. 

In the emergency room of Children’s Hospital in Minneapolis, however, planning for the future doesn’t help the current shortage. Since COVID, doctors there have had to grow accustomed to “the ambiguity of not knowing,” in Weigert’s words, whether critical supplies like masks or IV fluid would be available that day. They’ve come up with creative solutions when necessary and are already brainstorming what they’ll do if the current IV fluid shortage grows more acute. Weigert speculates that in six weeks or so, if the current shortage persists, they may begin administering fluids directly into the stomach through the nose in critically ill patients, for example. She also hopes these chronic shortages will help shift how her hospital and the entire medical system plan for climate change. “There are times where necessity drives ingenuity,” she says.


Amid hurricanes, a small business disaster loan program could run out of funds within weeks

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The Small Business Administration could run out of money to fund disaster loans in the wake of Hurricane Helene’s devastation.

As is typical after a disaster, the government is offering aid to small businesses that were in Helene’s path. The SBA is offering disaster loans for small businesses in some counties in Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia.

But President Joe Biden said in a letter to Congress Friday that aid could run out “in a matter of weeks” if more federal funding is not approved. And now another hurricane, Milton, is bearing down on Florida.

In a statement, the SBA said that it will continue sharing information about its disaster loan programs and assisting borrowers with initial processing and servicing loans. But if funding lapses, all new offers would be held back and delayed until program funding is replenished.

“We look forward to working with Congress to secure the federal resources necessary to ensure the SBA can continue funding affordable disaster loans for homeowners, renters, small businesses, and nonprofits,” said U.S. Small Business Administration Administrator Isabel Casillas Guzman. “Americans should not have to wait for critical assistance when they need it the most.”

As it stands, business owners can apply for two different types of disaster loans. Business physical disaster loans are for repairing or replacing disaster-damaged property, including real estate, inventories, supplies, machinery and equipment. Businesses of any size are eligible. Private, non-profit organizations such as charities, churches, private universities, etc., are also eligible. Businesses have until the end of November to apply for these loans.

Economic injury disaster loans are working capital loans to help small businesses, small agricultural cooperatives, small businesses engaged in aquaculture, and most private, non-profit organizations meet financial obligations that cannot be met as a direct result of a disaster. These loans are intended to assist through the disaster recovery period. The deadline for these loans is June 30, 2025.

Businesses can access loans up to $2 million. Interest rates are as low as 4% for businesses and 3.25% for nonprofit organizations.

The SBA also offers disaster loans up to $500,000 to homeowners to repair or replace disaster-damaged or destroyed real estate. Homeowners and renters are eligible for up to $100,000 to repair or replace disaster-damaged or destroyed personal property.

Business owners can apply for these loans at https://lending.sba.gov/search-disaster/. And more information can be found at https://www.sba.gov/funding-programs/disaster-assistance/hurricane-helene.

States are offering their own assistance programs too. For example, the Florida Department of Commerce is offering the Florida Small Business Emergency Bridge Loan Program, making $15 million available for businesses impacted by Hurricane Helene. Eligible small businesses may apply for loans of up to $50,000 through the program.

—Mae Anderson, Associated Press business writer

Here’s what the Google Play lawsuit ruling means for Android users

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Epic Games scored a massive victory against Google Monday, when the judge overseeing the case issued his final ruling, ordering the company to largely open up its Google Play app store to competition for the next three years.

The ruling essentially ticked off every item on Epic’s wish list and it has the potential to permanently change the Android-app market experience. It was the cherry on top of last December’s jury ruling, which found Google Play acted as an illegal monopoly.

What does Judge James Donato’s ruling mean for Android users, though? And when will they start to see changes? Here’s what you need to know.

When will I start to see changes to the Android app marketplace?

The injunction is scheduled to go into effect on November 1 and run through 2027. Google, however, has announced plans to appeal the ruling, which it hopes will delay enforcement.

“The Epic verdict missed the obvious: Apple and Android clearly compete. We will appeal and ask the courts to pause implementing the remedies to maintain a consistent and safe experience for users and developers as the legal process moves forward,” said Lee-Anne Mulholland, vice president of regulatory affairs at Google, in a blog post.

What did the judge rule?

Judge Donato’s ruling effectively takes down the walled garden in the Google Play store. For the next three years, the company will have to open its app store up to competition, including rival third-party apps.

In addition, Android developers will be allowed to link to and tell users about alternate ways to pay both from within the Play Store and externally. App makers will also be able to set their own prices for apps and won’t be forced to use Google Play Billing on apps distributed via the Play Store. Additionally, Google is prohibited from incentivizing app makers (via financial or other means) to launch exclusively on the Play Store or to not launch on other systems.

Will that mean lower prices for in-app purchases?

It could. The majority of app makers have to pay Google a 30% fee on in-app purchases, which many creators have passed along to customers. By being able to offer or use alternate payment options, that could lower costs for users—and will certainly increase margins for app makers.

Does this mean the Epic Games Store is coming to Google Play?

If the injunction isn’t paused, it likely does. Epic CEO Tim Sweeney, in a post on X after the ruling said, “The Epic Games Store and other app stores are coming to the Google Play Store in 2025 in the USA—without Google’s scare screens and Google’s 30% app tax—thanks to victory in Epic v Google.”

What are the security impacts of this ruling?

That depends on whom you ask. Google says the changes ordered by the judge “would put consumers’ privacy and security at risk, make it harder for developers to promote their apps, and reduce competition on devices.”

The injunction, though, gives Google some control over security, saying it can “take reasonable measures” that are “strictly necessary and narrowly tailored” and are in line with existing policies. (Google will also be able to charge a fee for that oversight.)

Is Google facing any other changes to Google Play?

Almost certainly, but those are still unknown. Prosecutors in the Justice Department’s successful monopoly case against the company are expected to submit a document as early as Tuesday which would outline potential remedies against Google. Those could range from a breakup of the company to forcing it to share search data to restricting exclusivity deals. One scenario could see Google divesting the Android unit.

Those won’t be finalized with that submission, though. A separate remedies hearing is expected to take place in 2025. And the company has vowed to appeal this case as well.

How did Apple avoid this sort of ruling?

In 2021, U.S. District Judge Yvonne Gonzalez Rogers shot down Epic’s antitrust arguments against Apple. An appeals court upheld that decision two years later, saying Epic had “failed to prove the existence of substantially less restrictive alternatives” to Apple’s app store. Apple was, however, required to allow developers to provide links and buttons that could send people to other ways to pay for in-app content. Apple tried to get that requirement removed, but earlier this year, the Supreme Court declined to hear arguments in the case. The execution of that requirement has resulted in some backlash, however, as Apple’s new fees are roughly the same as the old ones. Epic has taken Apple back to court, arguing it failed to comply with the ruling. That case is ongoing.

Epic’s case against Apple was a separate trial—and while that one was argued before a bench judge, this one was held in front of a jury. Also, some of the evidence presented at the Google trial was rather damning. (Spotify, for instance, was shown to be able to bypass Google Play fees, and Netflix was offered special treatment as well. That blew up any argument that all developers were treated equally.) Google also deleted Chats that the judge told the jury could have “contained evidence that would have been unfavorable to Google in this case.”

AI pioneers win Nobel Prize in physics

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Two pioneers of artificial intelligence — John Hopfield and Geoffrey Hinton — won the Nobel Prize in physics Tuesday for helping create the building blocks of machine learning that is revolutionizing the way we work and live but also creates new threats for humanity.

Hinton, who is known as the godfather of artificial intelligence, is a citizen of Canada and Britain who works at the University of Toronto, and Hopfield is an American working at Princeton.

“These two gentlemen were really the pioneers,” said Nobel physics committee member Mark Pearce.

The artificial neural networks — interconnected computer nodes inspired by neurons in the human brain — the researchers pioneered are used throughout science and medicine and “have also become part of our daily lives,” said Ellen Moons of the Nobel committee at the Royal Swedish Academy of Sciences.

Hopfield, whose 1982 work laid the groundwork for Hinton’s, told The Associated Press, “I continue to be amazed by the impact it has had.”

Hinton predicted that AI will end up having a “huge influence” on civilization, bringing improvements in productivity and health care.

“It would be comparable with the Industrial Revolution,” he said in an open call with reporters and officials of the Royal Swedish Academy of Sciences.

“We have no experience of what it’s like to have things smarter than us. And it’s going to be wonderful in many respects,” Hinton said.

“But we also have to worry about a number of possible bad consequences, particularly the threat of these things getting out of control.”

Warning of AI risks

The Nobel committee also mentioned fears about the possible flipside.

Moons said that while it has “enormous benefits, its rapid development has also raised concerns about our future. Collectively, humans carry the responsibility for using this new technology in a safe and ethical way for the greatest benefit of humankind.”

Hinton, who quit a role at Google so he could speak more freely about the dangers of the technology he helped create, shares those concerns.

“I am worried that the overall consequence of this might be systems more intelligent than us that eventually take control,” Hinton said.

For his part, Hopfield, who signed early petitions by researchers calling for strong control of the technology, compared the risks and benefits to work on viruses and nuclear energy, capable of helping and harming society. At a Princeton news conference, he made reference to the concerns, bringing up the dystopia imagined in George Orwell’s “1984,” or the fictional apocalypse inadvertently created by a Nobel-winning physicist in Kurt Vonnegut’s “Cat’s Cradle.”

Neither winner was home to get the call

Hopfield, who was staying with his wife at a cottage in Hampshire, England, said that after grabbing coffee and getting his flu shot, he opened his computer to a flurry of activity.

“I’ve never seen that many emails in my life,” he said. A bottle of champagne and bowl of soup were waiting, he added, but he doubted there were any fellow physicists in town to join the celebration.

Hinton said he was shocked at the honor.

“I’m flabbergasted. I had no idea this would happen,” he said when reached by the Nobel committee on the phone. He said he was at a cheap hotel with no internet.

Hinton’s work considered “the birth” of AI

Hinton, 76, helped develop a technique in the 1980s known as backpropagation instrumental in training machines how to “learn” by fine-tuning errors until they disappear. It’s similar to the way a student learns, with an initial solution graded and flaws identified and returned to be fixed and repaired. This process continues until the answer matches the network’s version of reality.

Hinton had an unconventional background as a psychologist who also dabbled in carpentry and was genuinely curious about how the mind works, said protege Nick Frosst, who was Hinton’s first hire at Google’s AI division in Toronto.

His “playfulness and genuine interest in answering fundamental questions I think is key to his success as a scientist,” Frosst said.

Nor did he stop at his pioneering 1980s work.

“He’s been consistently trying out crazy things and some of them work very well and some of them don’t,” Frosst said. “But they all have contributed to the success of the field and galvanized other researchers to try new things as well.”

Hinton’s team at the University of Toronto wowed peers by using a neural network to win the prestigious ImageNet computer vision competition in 2012. That spawned a flurry of copycats and was “a very, very significant moment in hindsight and in the course of AI history,” said Stanford University computer scientist and ImageNet creator Fei-Fei Li.

“Many people consider that the birth of modern AI,” she said.

Hinton and fellow AI scientists Yoshua Bengio and Yann LeCun won computer science’s top prize, the Turing Award, in 2019.

“For a long time, people thought what the three of us were doing was nonsense,” Hinton told told the AP in 2019. “My message to young researchers is, don’t be put off if everyone tells you what you are doing is silly.”

Many of Hinton’s former students and collaborators followed him into the tech industry as it began capitalizing on AI innovations, and some started their own AI companies, including Frosst’s Cohere and ChatGPT maker OpenAI. Hinton said he uses machine learning tools in his daily life.

“Whenever I want to know the answer to anything, I just go and ask GPT-4,” Hinton said at the Nobel announcement. “I don’t totally trust it because it can hallucinate, but on almost everything it’s a not-very-good expert. And that’s very useful.”

Physics prize for pioneer AI work is significant

Hopfield, 91, created an associative memory that can store and reconstruct images and other types of patterns in data, the Nobel committee said.

Just as Hinton came to the field from psychology, Hopfield stressed how cutting edge science comes from crossing the borders of scientific fields like physics, biology and chemistry instead of researchers staying in their lane. It’s why this prize is a physics prize, he said, pointing out that his neural network borrows from condensed matter physics.

With big complex problems in scientific fields, “if you are not motivated by physics, you just don’t tackle the class of problems,” Hopfield said.

While there’s no Nobel for computer science, Li said that awarding a traditional science prize to AI pioneers is significant and shows how boundaries between disciplines have blurred.

Disagreement on AI risks

Not all of their peers agree with the Nobel laureates about the risks of the technology they helped create.

Frosst has had many “spirited debates” with Hinton about AI’s risks and disagrees with some of Hinton’s warnings but not his willingness to publicly address them.

“Mostly we disagree on timescale and on the particular technology that he’s sounding the alarm on,” Frosst said. “I don’t think that neural nets and language models as they exist today pose an existential risk.”

Bengio, who has long sounded alarms about AI risks, said what really alarms him and Hinton is “loss of human control” and whether AI systems will act morally when they’re smarter than humans.

“We don’t know the answer to these questions,” he said. “And we should make sure we do before we build those machines.”

Asked whether the Nobel committee might have factored in Hinton’s warnings when deciding on the award, Bengio dismissed that, saying “we’re talking about very early work when we thought that everything would be rosy.”

Six days of Nobel announcements opened Monday with Americans Victor Ambros and Gary Ruvkun winning the medicine prize. They continue with the chemistry prize Wednesday and literature on Thursday. The Nobel Peace Prize will be announced Friday and the economics award on Oct. 14.

The prize carries a cash award of 11 million Swedish kronor ($1 million) from a bequest left by the award’s creator, Swedish inventor Alfred Nobel. The laureates are invited to receive their awards at ceremonies on Dec. 10, the anniversary of Nobel’s death.

—Daniel Niemann, Seth Borenstein, and Matt O’Brien, Associated Press

AP reporters Mike Corder, Adithi Ramakrishnan, and Kelvin Chan contributed to this report.

An egg recall linked to deadly salmonella in multiple states is growing: Check your cartons right now

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The Food and Drug Administration (FDA) has upgraded its current egg recall from Milo’s Poultry Farms to its highest level, Class I, meaning the eggs may cause “serious adverse health consequences or death” if contaminated with salmonella.

Wisconsin-based Milo’s Poultry Farms has recalled eggs from two brands, Milo’s Poultry Farms and Tony’s Fresh Market, with “best by” dates of October 12, 2024, and sooner. The recall, which was issued in early September, includes over 345,000 eggs.

According to the Centers for Disease Control and Prevention (CDC), 65 people across nine states have been infected, with two dozen people hospitalized. In addition to the states where the eggs were distributed (Wisconsin, Illinois, and Michigan), people in California, Utah, Colorado, Iowa, Minnesota, and Virginia also got ill.

The recall was initiated last month after samples collected during an inspection of the farm’s packing facility and poultry house detected salmonella enteritidis.

Salmonella can cause serious and even fatal infections. According to the CDC, symptoms usually begin six hours to six days after infection, and last four to seven days. They include diarrhea, fever, and stomachaches. Young children, older adults, and those with weakened immune systems are at greatest risk. However, some people don’t show or experience symptoms for weeks after infection.

What to do with eggs on the recall list

Here’s what the CDC recommends:

  • Do not eat any recalled eggs. Throw them away or return them to where you bought them.
  • Wash items and surfaces that may have touched the recalled eggs using hot soapy water or a dishwasher.
  • Call your healthcare provider if you have any of these severe salmonella symptoms:
    • Diarrhea and a fever higher than 102 degrees F
    • Diarrhea for more than three days that is not improving
    • Bloody diarrhea
    • So much vomiting that you cannot keep liquids down
    • Signs of dehydration

You can read more information on the CDC’s Salmonella page.



Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move

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When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and starts spinning it like a basketball. The fact that this simple Instagram reel quickly hit 20 million views tells you how significant a collaboration between these two mega-brands this is.

To mark the launch of the special edition bottle, James and the brand have partnered on a series of social content, including a quiz challenge with James’s business partner Maverick Carter. (Did you know that Hennessy has been name dropped in more than 7,000 hip-hop songs?)

[Screenshot: Instagram]

Laetitia Laplace, global marketing vice president at Hennessy, says that a collab like this would get attention no matter what, but they aimed to go beyond a traditional brand partner dynamic: “Leaning into his unique personality and tone, his distinctive way of expressing himself on social, and the infinite internet lore around him, we allowed the world to witness what we created through the most authentic lens possible: LeBron himself.” 

What’s notable about this new LeBron work is that it’s just the latest example of Hennessy’s knowing its place in culture—how fans talk about and use its products—and then building on that.

This isn’t Hennessy’s first bottle collab. Last fall, it worked with rapper Nas to release a limited-edition bottle in commemorating the 50th anniversary of hip-hop. It also partnered with Fendi’s creative director Kim Jones, in 2023, who draped the XO bottle with a metal casing, mimicking the tissue paper historically used to wrap the bottles, which subtly masked the logo to read “Henny.”

Earlier this year, the brand worked with agency Wieden+Kennedy to launch its “Made for More” campaign. It positioned the brand more as a fun, creative cocktail drink than a centuries-old sip made for a mansion’s oak-paneled study.

Teyana Taylor and Snowfall actor, Damson Idris, show off stylishly elaborate methods for mixing Hennessy cocktails, including the “Henny-rita,” with cognac replacing tequila. So far, that campaign has exceeded Hennessy’s expectations, performing more than 1,600% over its benchmarks.

Meanwhile, the brand is a major sponsor of the NBA, launched a fashion collab with Mitchell & Ness, celebrated the eighth year of its Cypher Initiative (which showcases rap artists in Nigeria) and its Johannesburg, South Africa-based hip hop festival, Back to the City.

“To keep growing the place we have in culture, we start with what people genuinely love about the brand and build from there,” says Laplace. To do that, the brand asks itself three primary questions: What are the norms and expectations set around the brand that they can flip on their heads? What are the stories the brand hasn’t yet told that could shed a new light on it or its audience? How can the brand connect with its audience in a way that challenges everything they expect from Hennessy?

“When you’ve been around for 259 years, it’s easy to get stuck in your ways,” says Laplace. “But that makes doing the unexpected thing extremely exciting, without ever losing the essence of the brand. Especially in a category that is so conventional.”


Celeb stylist Law Roach launches School of Style online-learning platform

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In March 2023, Law Roach took to Instagram and announced his retirement from celebrity styling. Though he would continue to work with certain stars—most notably, Zendaya on her Challengers press tour outfits—Roach wanted to step back from his frenetic job as a stylist for stars including Celine Dion and Anya Taylor-Joy.

Today, he reemerged with a new business, an online learning platform called School of Style, intended to help aspiring stylists navigate the exclusive and opaque fashion industry. “It’s the next phase of my career,” says Roach, who will serve as chief creative officer for the platform. His semi-retirement, he explains, made him realize that he wanted to share his career experience and help others get their start in a notoriously difficult industry.

The new School of Style

The program is a revamp of the original School of Style, which started in 2008 as a two-day course under owners and stylists Luke Storey and Lauren Messiah. That in-person class cost $5,000, and participants also had to cover their room and board in Los Angeles or New York for the duration of the class. Roach and Kent Belden, founder and CEO of talent agency The Only Agency, acquired the company for an undisclosed amount last year. In the years leading up to this acquisition, School of Style grossed annual sales in the low seven-figures. 

Roach and Belden, who now serves as CEO, have revamped the curriculum with a goal of making the program more accessible and more practical. The new program is eight weeks long and instruction is online. Roach says this will allow aspiring stylists from around the country to access it without worrying about additional costs. 

“When I started my career, in 2014, I knew so many people trying to get into the [fashion styling] industry who had taken School of Style courses. I considered doing it myself, but it was too expensive,” Roach says. “I asked a couple of people who had taken it to send me their notes, so I got a piece of it without paying for it.” He also hopes the $2,500 tuition will be more affordable for students. Enrollment will open in November, with the first cohort of students starting the class in January 2025.

[Photo: courtesy School of Style]

Beyond the velvet ropes

The curriculum will connect students with real-world experts, giving them an opportunity to build their network and get a foot in the door as they learn styling tricks. In addition to master classes on styling, students can take classes to help with their finances. 

“Financial literacy is so important,” Roach explains. “When I first started, I thought I had an incredible first year. But nobody had ever told me to save a certain amount to pay taxes and I ended up getting in trouble. I want to help people who are freelancers or independent contractors protect themselves financially.” Other skills the program will develop include branding and developing a social media presence, to help students promote themselves and attract work.

At the end of the program, graduates are set up with a job interview with Belden’s talent agency, which represents Roach and other red carpet, editorial, and personal stylists as well as makeup and nail artists. “We’re offering a real gateway to the industry and a pathway to career placements and opportunities,” Belden says.

Speaking about his own experience breaking into the industry, Roach says, “I’m kind of a street kid from Chicago. I didn’t have a mentor. Through School of Style, I hope people won’t have to figure it out on their own. I want to help people get past those velvet ropes.”

Finally, there are Crocs for your dog

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From the brand that brought you breakfast cereal-inspired dog treats, an office with built-in a dog park, and a luxury airline designed specifically for dogs, comes a brand-new product for man’s best friend: dog Crocs. 

Bark, best known for its monthly subscription service BarkBox (and, more recently, its airline Bark Air), is no stranger to some head-turning brand antics. That makes it the perfect collaborator for Crocs, a brand that has become famous for its wacky cobranded releases running the gamut from McDonald’s-themed slides to punk leather clogs. This month, Bark and Crocs are putting their heads together to create Crocs for dogs—a product that, unlike those cursed Hamburglar shoes, fans have actually been requesting for years. 

[Photo: Crocs]

Pet Crocs are sent to launch on the Crocs website starting October 23 in two marbled, glow-in-the-dark colorways: green slime and pink dragon fruit. The four-set of mini Crocs retails for $49.99, while a matching set of human Crocs will be available separately for $59.99. To top it off, nine new jibbitz charms, each featuring different dog breeds, will also debut to ensure that owners can customize their clogs. 

This may be the first time that Crocs has actually designed shoes for dogs, but it’s certainly not the first time that dog owners have tried to make Crocs work for their pets. Over the past several years, multiple dog owners have amassed thousands of views on social media trying to fit their pets’ paws into Crocs designed for babies—often, to disastrous effect. Even putting the Croc into “sport mode” isn’t enough to make it a secure fit for the unique anatomy of a paw. Another pet apparel company, Wagwear, has become popular on TikTok for designing Croc-inspired WagWellies specially for dogs, complete with their own version of Croc charms. 

Now, Crocs is entering the dog apparel space with a name-brand version of the dog clog. According to the company, pet Crocs are one of its “most highly requested products.” To make Crocs actually comfortable for dogs, Bark’s design team made a few tweaks to the classic design. 

[Photo: Crocs]

“Most dogs have different sized front paws versus back paws, and the shapes and sizes of their paws can vary greatly depending on their breed mix,” says BARK’s VP of brand marketing Dave Stangle. “Our goal was to make a product that would fit as many dogs as possible, and be flexible, so we designed three flexible sizes to fit most dog paws—small, medium, and large—we recognize that not all paws may fit into these sizes. The Pet Crocs were designed with EVA foam for a flexible stretch, and an adjustable strap to ensure a more comfortable fit across uniquely sized paws.”

Instead of the classic Croc strap, each pet Croc comes with a wider band to secure the shoe in place. A grippy tread bottom provides traction, while the top of the shoe features Croc’s signature hole pattern. 

Just like the classic human Croc, Stangle says, pet Crocs were designed for walks—or “just hanging at the dog park.”

Why Pharrell wanted Lego to tell his life story in ‘Piece by Piece’

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When Pharrell Williams and Morgan Neville decided to embark on a movie about Williams’ life but animated in Lego pieces, they knew there would be culture shocks. But making “Piece by Piece” still led to some places that neither Williams, Neville or Lego could foresee.

“We did have extensive conversations about how wide a back of a bikini bottom would be on a minifig in a ‘Rump Shaker’ video,” says Neville, chuckling. “We had many discussions about things I thought I would never be talking about as a filmmaker.”

“Piece by Piece” did not come with any easy-to-assemble instructions. It’s part music biopic, part documentary, part family film. It is, like many things about Williams’ hit-making life, radiant with uplift, beats and idiosyncrasy.

“Society likes to put us in boxes, pun intended,” Williams says, speaking alongside Neville. “Here was a moment where this guy’s view of my life and the way he saw it strung together was incredibly liberating for me. While I’ve never seen myself in a box, this helps other people now to, as well.”

“Piece by Piece,” which Focus Features releases in theaters Friday, begins, like many documentaries, with the director, Neville, sitting down with a camera crew focused on their subject, Williams. But in this case, Williams — and everything else, including a bearded, bespectacled Neville — are Lego.

“What if we told my life with Legos?” Williams asks in the film. “That’ll never happen,” replies Neville.

What follows is something like a traditional documentary complete with colorful recounting of past struggles and triumphs, from his upbringing in Virginia Beach to his string of chart-topping hits, told through Williams’ voiceover and a number of talking heads. It was recorded that way in interviews, either on camera, Zoom or phone, and then animated into Lego form. Here, finally, is a chance to see Busta Rhymes as a Lego, along with many others, including Jay-Z, Snoop Dogg and Missy Elliott.

“The first meeting we had was with Lego because if they had said no, there would have been no film,” says Neville, the director of documentaries including “20 Feet From Stardom,” “Won’t You Be My Neighbor” and “Steve!” “To their credit, they not only said yes, but I think understood the kind of growth it would force them into.”

For Lego, the Danish toy company, making “Piece by Piece” was its biggest gamble since stepping into feature films with 2014’s “The Lego Movie.” Neville approached the company’s head of global entertainment, Jill Wilfert with a pitch for what would be Lego’s first foray into a documentary not about itself. Wilfert was immediately responsive.

“The whole idea behind Lego is its endless creativity and limitless possibility, and Pharrell really kind of embodies that,” she says.

As proof of concept, Neville put together a 90-second video of Williams reflecting on his upbringing and the inspiration of artists like Stevie Wonder. (A vinyl of “Songs in the Key of Life” is another one of those things you never expected to see as a Lego.)

“I came away from that saying, ‘This is totally going to work,'” Neville says. “And everybody we showed it to got it. They were like: I want to see this movie.”

Still, Neville and Williams knew the Lego approach would mean working within PG parameters. Some things about Williams’ life — like being young and famous while operating in the upper echelons of pop and hip-hop — wouldn’t fit in a family-friendly movie. Williams says the movie “paraphrases” his life.

“There were definitely some areas that weren’t within my expectations of where we might go,” Wilfert says. “We had a lot of good dialogue throughout the whole process. Morgan and Pharrell, there was mutual respect because we are a brand that people have high expectations of and expect certain things of. So we did work with them on areas that we felt did make sense and didn’t make sense.”

It also pushed Lego in other ways. Williams is particularly proud that the movie led to Lego expanding its available skin tones and hair textures. Williams’ Lego self — which he carried proudly to the Toronto International Film Festival premiere of “Piece by Piece” — was specifically designed to match his own skin tone.

“You name the type of human being, we fought hard for their existence and acknowledgement,” says Williams. “Lego obliged and I think the brand is better because of it.”

One of the movie’s most clever designs is illustrating tracks that Williams crafts himself or in collaboration, like Snoop Dogg’s “Drop It Like It’s Hot,” Gwen Stefani’s “Hollaback Girl,” Nelly’s “Hot in Herre” or Pharrell’s own “Happy.” Each is rendered as a unique little glowing set of Legos pieced together.

Other, less happy aspects of Williams’ life don’t make the cut. You won’t see anything about the “Blurred Lines” lawsuit, in which Marvin Gaye’s estate sued for copyright infringement and won. Nor is there anything in the film about Williams’ recent legal squabbles with his Neptunes co-founder Chad Hugo. Earlier this year, Hugo filed a trademark opposition over the duo’s name, claiming Williams’ “fraudulently” sought control of it. Representatives for Williams have disagreed, saying Williams “reached out on multiple occasions to share in the ownership.”

“Piece By Piece,” though, does include a positive portrayal of Hugo, particularly in Williams’ early days in Virginia Beach, when the two began making music together.

“There’s nothing bittersweet. I’m so grateful for my experiences. Chad is an integral part of the beginning, the genesis of my pursuit in music and being there,” Williams says. “I met him in the second grade in band class, and the memories that we have of making music together, I would not be sitting here if it weren’t for us meeting.”

Williams, who is Men’s Creative Director for Louis Vuitton, is talented when it comes to brand management. He released his debut solo album, “In My Mind,” in 2006 and long ago stepped into the spotlight, himself. But he has, by his own acknowledgement, remained a producer at heart. Not everything about “Piece by Piece” was easy for him.

“A lot of that was vulnerable for me,” Williams says. “I’m, like, crying two times in the story. I hadn’t considered he might ask questions that would trigger emotion. I’m such a produced person. I’ve produced myself so much.”

It’s a sentiment that Neville, as a protean documentarian used to adapting to the style and attitude of his subjects, can relate to.

“Pharrell as a producer is often holding up a mirror to artists to get them to see themselves. My job is to hold up a mirror to him to get him to see himself,” Neville says. “I feel like, in an odd way, we have the same job.”

When Neville interviewed other musicians for the film, he told them that they’d be animated. But he didn’t say how. It was only later they found out they’d be Lego minifigs.

“Everyone was so shocked and so elated,” says Williams. “I feel like it released the inner child in all of them. Some of them look at life that way, anyways. Other ones, even the tough guys, were like, ‘Oh, man, this is so cool.'”

Capturing Williams’ life in a playful, even childlike way will surely help some younger viewers connect to his story. Becoming a world-famous multi-hyphenate might seem out of reach to most, but “Piece by Piece” makes it look, almost, like a snap.

“There’s a universality that Lego brings out,” Neville says. “I feel like this whole film is an experiment in the tension between the specificity of real life and documentary and the imagination and universality of imagination.”

—Jake Coyle, AP Film Writer

Why is Sony Group’s stock price so ‘low’ today? Don’t panic, SONY just split. Here’s what that means

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The stock market may be hovering around all-time highs, but some companies are finding ways to lower their share prices to make them more accessible to a bigger pool of investors. That includes electronics giant Sony Group.

In May of this year, Sony announced it would be undergoing a 5-for-1 stock split, meaning that every common share of Sony Group Corporation’s stock would be split into five shares. The effective date for the split was October 1 for the Tokyo-listed company. For shares listed in the United States on the New York Stock Exchange (NYSE), the split took effect today (Wednesday, October 9).

Sony’s U.S.-listed shares are now trading at their split-adjusted prices. As of midday Wednesday, they were trading at just over $19 a share.

What does a stock split mean for investors?

For shareholders, in effect, you will see your share count grow by fivefold. If you owned 10 shares, for instance, you would own 50 shares after the stock split. However, the price of each share will become one-fifth of its previous value.

The important thing to keep in mind is that you, as a shareholder, may own more individual shares of a company following a stock split, but the amount of equity that you own, proportionately, does not change.

Again, the primary motivator for many companies that split their stock is to manage share prices and potentially make their shares more accessible to investors. That doesn’t mean that investors will necessarily want to run out and scoop up Sony shares, but it simply broadens the pool.

Sony’s stock split is the latest in a series of stock splits done by large companies this year. Walmart announced a stock split in January, and Nvidia split its stock in June, as did Chipotle.

Stock splits can also result in market movements, which may inspire some investors to buy or sell their holdings in anticipation of a split. Of course, it’s difficult to determine which way share prices may move as a result of a stock split, but it can create some volatility that traders can take advantage of.

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