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Spotify is adding new markets to its music video test

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Spotify is expanding its beta test of adding music videos to the platform by several dozen regions, though it still is unavailable in the U.S.

Spotify introduced music videos to its platform earlier this year for a number of Premium subscribers as “another way to connect with the songs and artists they love,” the company said. Spotify said that users who discover a song and then watch the accompanying video on Spotify are 34% more likely on average to listen to the song again the following week.

“Music videos help immerse fans in the experience—whether they’re listening to a new song or revisiting an old favorite,” the company said in a blog post.

We’ve come a long way from the MTV days of music videos airing for hours on television. But the craft of the music videos certainly isn’t dead. Eric Weiner, founder of music-centric creative agency The Wild Honey Pie, suggested in an earlier Fast Company piece by columnist Joe Berkowitz that videos are coming back around.

Still, it’s unclear if and when Spotify will add the U.S. users to the beta test. It said the feature will be coming soon to South Korea.

Spotify did publish a hefty list of the available markets:

Brazil, Andorra, Ecuador, Lithuania, Saint Vincent and the Grenadines, Colombia, Argentina, El Salvador, Luxembourg, Saudi Arabia, Germany, Armenia, Estonia, Malaysia, Serbia, Indonesia, Aruba, Finland, Malta, Singapore, Italy, Australia, Greece, Mexico, Sint Maarten, Kenya, Austria, Guatemala, Monaco, Slovakia, Netherlands, Belgium, Honduras, Montenegro, Slovenia, Philippines, Belize, Hong Kong, Morocco, South Africa, Poland, Bolivia, Hungary, New Zealand, Sweden, Bosnia and Herzegovina, Iceland, Nicaragua, Spain, United Kingdom, British Virgin Islands, India, Nigeria, St. Martin (French), Egypt, Bulgaria, Ireland, North Macedonia, Suriname, Cayman Islands, Israel, Norway, Switzerland, Chile, Japan, Oman, Taiwan, Costa Rica, Jordan, Panama, Thailand, Croatia, Kosovo, Paraguay, Trinidad and Tobago, Curacao, Kuwait, Peru, Tunisia, Cyprus, Latvia, Portugal, Turkey, Czech Republic, Lebanon, Qatar, Turks and Caicos, Denmark, Liechtenstein, Romania, United Arab Emirates, Dominican Republic, Saint Kitts and Nevis, Uruguay, Saint Lucia, Vietnam.


ASML stock price plunges after accidental earnings release, taking Nvidia and other AI chipmakers with it

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Chip stocks are tumbling. But why?

Shares of Dutch chipmaker ASML Holding plunged more than 17% Tuesday after the semiconductor equipment maker missed third-quarter earnings estimates and forecast lower sales for next year.

The earnings results were accidentally published a day earlier than expected, which ASML said was due to a technical error that posted part of its Q3 results on its website.

The Netherlands-based chipmaker downgraded 2025 sales forecasts to between 30 billion euros and 35 billion euros ($32.7 billion and $38.1 billion) on the lower half of its guidance.

“While there continue to be strong developments and upside potential in AI, other market segments are taking longer to recover,” said CEO Christophe Fouquet in the company earnings release. “It now appears the recovery is more gradual than previously expected. This is expected to continue in 2025, which is leading to customer cautiousness.”

The firm is facing a hard time ahead in China, which is expected to bring in about 20% of the company’s total revenue in the next year, due to Dutch and American export restrictions on shipments to the country, according to CNBC.

The earnings results for the chip firm, which is a critical supplier for the broader semiconductor industry, triggered a sell-off of other chip stocks, with reverberations across the market, causing the Dow to close down 300 points.

Shares of current Wall Street darling Nvidia (NVDA) fell 5% midday after a recent all-time-high closing, and ended down 4.5% at the market close.

Taiwan Semiconductor Manufacturing Company (TSMC), which produces some 90% of the world’s super-advanced semiconductor chips, fell more than 2.6%.

Also at market close: Intel (INTC) was down 3.3%, Broadcom (AVGO) was down 3.47%, and Advanced Micro Devices (AMD) was down a whopping 5.22%.

How Tom Holland’s struggle with ‘Dry January’ inspired this new non-alcoholic beer

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After a particularly boozy holiday season nearly three years ago, Tom Holland opted to take a short break from alcohol.

The Spider-Man actor participated in “Dry January,” a health campaign-turned-social movement that began over a decade ago in Holland’s home country, the United Kingdom, but has since expanded globally. Each year, millions attempt to go alcohol-free for 31 days to kick off the new year.

For Holland, going booze-free proved to be more difficult than he had anticipated. So he pushed himself to continue through February, which he found even more challenging, and then until his birthday on June 1. By the end of 2022, Holland hadn’t consumed alcohol for 365 days. And he vowed to never drink it again. 

“I really started leaning on non-alcoholic beer,” Holland tells Fast Company. “It helped me kind of scratch that itch and fill that social void that I was missing.”

But he wasn’t thrilled with the taste of all the non-alcoholic beers he found in the local pub and on retail shelves. And Holland wasn’t too keen on the marketing, as the alcohol-free beers from large brands including Stella Artois, Peroni, and Heineken prominently feature blue on their labels.

“To me, that blue label sticks out,” says Holland. “I think it is unfair to that sober or sober-curious person, because it makes you feel you are standing out, when really all you want to do is blend in.” 

[Photo: Bero]

With that in mind, Holland has become a cofounder of a new alcohol-free beer brand, called Bero, encased in gold and debuting with three styles: pilsner, IPA, and a wheat. Sold for $16 per six-pack, Bero is available online and will roll out in on-premise bar and restaurant accounts in New York City and Los Angeles. Bero hopes to enter the United Kingdom by the end of the year and broaden expansion stateside in time for the upcoming Dry January.

The non-booze boom

Non-alcoholic beer, wine, and spirits sales have soared to $740 million annually in the United States in retail channels tracked by research firm NIQ. Though that’s less than 1% of total beverage alcohol sales, growth has been consistently in the double-digits and NIQ projects it will reach $1 billion in liquor stores, grocery, and other retailers within the next two years.

“The question we commonly get is how big can these products get?” asks Kaleigh Theriault, an associate director covering the alcoholic beverage industry for NIQ. “This is more than just a blip.”

Dozens of celebrities have poured into the alcohol industry and a lucky few, notably actors George Clooney and Ryan Reynolds, earned big profits after selling the brands they promoted.

Holland had been approached to back various liquor and beer brands, saying it is no secret that “every agent in the business is trying to find their client the next big celebrity brand,” Holland says. But even when he was still drinking, Holland says launching a booze brand “just didn’t sit right with me.”

About a year ago, he met with Imaginary Ventures, an early-stage venture capital fund that wanted to tap the non-alcoholic beer category and cofound a new product with a celebrity that had an authentic story to tell. Around the same time, Bero cofounder and CEO John Herman was looking to work at a startup after spending years building up energy drink brand Nutrabolt, which scored a $863 million investment from Keurig Dr Pepper in late 2022.

“All generations are starting to reduce” their alcoholic consumption, says Herman. “It is going to take a few great brands to build this category.” 

To February and Beyond

Non-alcoholic brands, ranging from the offerings from established brands like Heineken and upstarts including Athletic Brewing, are attempting to lure in drinkers beyond Dry January, and sales are starting to spike for other holidays including Christmas, the Fourth of July, and newer social movements like “Sober October.” 

Theriault says NIQ research shows that 93% of households that buy non-alcohol products also buy alcohol and that a bulk of the demand comes from boomers, Gen X, and millennials. Non-alcoholic beer sales outpace offerings from wine and spirits, the former still struggling to figure out the right flavor and the latter having some success for cocktails sold at local bars but finding it a tougher task to get consumers to mix their own non-alcoholic concoctions at home. 

“The number one reason people opt for these products is they like the flavor,” says Theriault of the non-alcoholic beer offerings on shelf. 

[Photo: Bero]

Bero’s drinks are what’s known as a “near beer,” meaning they contain less than 0.5% alcohol by volume, products that are marketed as non-alcoholic across the industry. A Colorado brewery has been contracted to make Bero and the intention is to promote the brand more broadly than just those embracing sobriety.

“What really mattered to me is that this was Tom’s bet,” says Herman. “He wants to build this for the younger version of himself.”

Celebrities are starting to crowd the non-alcoholic space as quickly as they leapt into alcoholic beverages. Katy Perry, Blake Lively, and Bella Hadid are among the public figures that have launched non-alcoholic offerings over the past couple of years.

“The best brands led by celebrities are the ones that are most authentic,” says Holland. “Bero represents a fantastic opportunity to help people, like myself, who are trying to be sober or explore a life of moderation.” 

The can branding is jam-packed with nods to Holland’s personal life. The Kingston Golden Pils is named after his hometown, Noon Wheat is named after his Miniature Schnauzer dog, and Edge Hill IPA is named for the school where he studied ballet as a child.

Beyond the prominent gold coloring, the labels also feature red, blue, or cream colors that match the hues found in Holland’s home.

“It has come from me, my family, and my friends,” says Holland. “What’s beautiful about our experience as celebrities is that we get to share it with the world.”

What are VTubers? The controversial class of streamers, explained

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VTubers, the internet creators who use digital avatars while live-streaming, blew up on YouTube in the late 2010s. Since then, the streamers have expanded across other platforms. Twitch’s most popular streamer is VTuber Ironmouse, with 236,505 active subscribers

But lately, the VTubers have been in a panic. YouTube and Twitch accounts are continually shutting down their channels, citing a variety of rules including “using stolen payment information.” Even Ironmouse temporarily lost their YouTube platform in September (though the account has since been reinstated). Just last week, Twitch clarified that their Community Guidelines for dress applied to VTubers as well. Often inspired by Japanese anime and manga, the avatars are frequently hyperfeminine. Will the avatars be shut down for not covering her hips?

What are VTubers?

The term “VTuber” was coined by Kizuna AI, one of the first VTubers who premiered on YouTube in 2016. Kizuna was quite humanlike; her 3-D avatar hosted livestreams and virtual vlogs, interacting with fans almost exclusively in Japanese. As their channel exploded to over three million followers, Kizuna expanded outside of YouTube’s confines, joining the Chinese platform Bilibili. After almost eight years, Kizuna announced an indefinite hiatus in 2022, taking time to update her technology.

A slew of VTubers followed Kizuna’s lead. Exactly what these creators stream depends on the account; what they share in common is a digitally generated avatar that replicates human activity. Some users even use motion-capture technology for the avatars.

These VTubers can be wildly successful. (No wonder there’s now a cottage industry of management agencies like Hololive, which projects ¥30.166 billion, or about $200 million, in 2024 revenue.) On YouTube, paid Super Chats are an easy stream of income; VTubers represent eight of the top ten recipients since 2020, per Playboard. On Twitch, paid subscriptions can generate revenue; Ironmouse currently has an estimated 221,648 tier-one subscribers paying $4.99/mnth.

But VTubers haven’t been able to escape controversy. Ethical questions continue to swirl around the industry, including whether healthy to form a parasocial relationship with a non-human? Perhaps more damningly, there are also labor-related questions around the tech.

The platform-hopping class of streamers

In late September, Ironmouse lost her YouTube channel. The move was sudden: Ironmouse posted on X that they had “​​a legal team working on things,” and declined to explain the specifics. The account eventually went back up, but not before sending VTubers into a tailspin. Popular creator Bao the Whale dug into YouTube, writing on X that the video network was “trying so hard to replace television by pandering to TV networks they’re just going to kill the thing that sets them apart.” TAround the same time, a string of VTubers had their Twitch accounts suspended on suspicions of “using stolen payment information to purchase Twitch Bits.” (Twitch Bits are the paid tokens to boost chats and get recgonition.)

Twitch’s bad press didn’t stop there. In August, the platform rolled out a “Drop In” feature that allowed for impromptu collaborative streaming. After accepting a “Drop In,” the creators’ cameras would be turned on—a feature that creators feared would lead to some unintended face reveals. Twitch quickly changed the feature, but not before catching the ire of some VTubers online. Then, in early October, Twitch clarified that the company’s “Community Agreements” applied to VTuber-operated avatars as well. This meant that an avatar needed to cover their “genitalia, buttocks, hips, female-presented nipples, and underbust.” Many VTubers create their avatars based on Japanese manga characters, which are often highly sexualized. The clarification effectively forced VTubers to cover up their characters. 

With the sudden account terminations and policy changes, where is a VTuber to stream? There are alternatives: Bililbili, Niconico, and Kick all offer similar capabilities. What they don’t have, though, is the audience discovery tools. YouTube and Twitch offer strong algorithms for building an audience; those aiming for growth are likely stuck. 

Experts weigh in on U.S. retail sales for the holidays

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The largest retail trade group in the United States said Tuesday that it expects consumers to spend more during the upcoming holiday shopping season but the growth in sales to be slower than last year due to concerns over persistent inflation and prices.

The National Retail Federation said its 2024 forecast indicates that shoppers will make $979.5 billion to $989 billion worth of purchases in November and December, which would represent a 2.5%-3.5% increase over the same two-month period a year ago.

However, the $955.6 billion spent during the 2023 holiday shopping season was 3.9% more than in 2022.

This year’s predicted pace is consistent with the average increase of 3.6% from 2010 to 2019. During the coronavirus pandemic, Americans ramped up their spending. Holiday season sales rose 9% in 2020 from the year before, and they soared 12.4% in 2021, according to the National Retail Federation.

The trade group makes its calculations based on government figures. The numbers exclude sales at automobile dealers, gasoline stations and restaurants.

The forecast considers economic indicators such as employment, wages, consumer confidence, disposable income, consumer credit, previous retail sales and weather.

“Interest rates are still a little higher than they were in recent memory,” National Retail Federation CEO and President Matt Shay said during a call with reporters. “Consumers do have those interest rates and the lingering inflation on their minds. So we expect that consumers will continue to be more price-conscious and pragmatic in their spending decisions.”

The retail federation issued its look-ahead as the data shows U.S. consumers continuing to spend, powered by sturdy hiring, low unemployment and healthy household finances. Moreover, gas prices are coming down, leaving a little extra money for shoppers to spend on gifts. The national average price for a gallon of unleaded gasoline was $3.2 on Tuesday; a year ago, it was $3.60, according to auto club AAA.

But there are plenty of challenges this season, including a presidential election that could create a big distraction from shopping in November. NRF officials said it was nearly impossible to measure the election’s impact on current or future spending.

With Thanksgiving falling on Nov. 28, there also will be six fewer days between the holiday and Christmas Day compared to last year. Other factors that could hurt holiday sales: the economic impact of hurricanes Helene and Milton, NRF officials said.

Walmart, the nation’s largest retailer, plans to advertise savings on Thanksgiving meal products starting Oct. 14, about two weeks earlier than last year.

NRF’s forecast was in line with the predictions of other analysts, which also point to a more restrained mood among shoppers.

Management consulting firm Bain & Co. said it anticipated November and December retail sales to rise by 3% as opposed to the 4.2% growth seen last year. AlixPartners, another consulting firm, expects sales for October through December to be up anywhere from 2% to 5%, lower than last year’s 6% increase. Consulting and research firm Customer Growth Partners predicted sales to grow 4% during the holiday period, just slightly below its figure from last year.

Meanwhile, Adobe Analytics predicts online sales will surge 8.9%, marking the highest spending pace since 2021 when it was 8.6%. A year ago, online sales were up 4.9%, compared with the previous year. Vivek Pandya, lead analyst, Adobe Digital Insights, noted that shoppers’ bigger interest in discounts will drive spending. Discounts should average about 30%, the same as a year ago, he said.

While the inflation rate is coming down, it’s still a big pocketbook issue for shoppers as many food items still cost considerably more than they did a few years ago.

James Zahn, editor-in-chief of industry trade publication The Toy Book, thinks shoppers are even more price-conscious than they were last year when it comes to buying toys. Toys under $20 are resonating with parents, he said.

Kohl’s executives said last week that shoppers, particularly those in lower income brackets, will feel more squeezed than a year ago.

Christie Raymond, Kohl’s chief marketing officer, said the cumulative impact of high prices on food and other essentials is eating into people’s savings. As part of its holiday strategy, Kohl’s plans to be aggressive with offering discounts. As for the presidential race, Kohl’s executives said they were not sure if consumers will hold back their buying ahead of the Nov. 5 election but it’s something they are monitoring.

“We’re just trying to follow the consumer, and we know that they’re going to feel squeezed once that Thanksgiving time frame hit,” Raymond told reporters.

—Anne D’Innocenzio, Associated Press retail writer

The world’s second Sphere is coming to the Middle East

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The world’s second Sphere is planned to be built in the capital of the United Arab Emirates after the opening of the first giant dome entertainment complex in Las Vegas.

Abu Dhabi’s Department of Culture and Tourism and Sphere Entertainment Co. announced the plan late Tuesday to bring a Sphere to the Middle East.

Under the deal, Abu Dhabi will pay a franchise fee to Sphere Entertainment to build the second location using its designs. Abu Dhabi’s government will pay to build the structure, as well as annual fees to Sphere Entertainment “for creative and artistic content.”

The announcement offered no financing information, nor did it say where the Sphere would be built in the Emirati capital. Abu Dhabi’s government did not immediately respond to questions about the project Wednesday. Sphere declined to comment beyond the initial announcement.

The massive $2.3 billion Las Vegas Sphere opened in 2023 as the gambling capital’s most expensive entertainment venue. A high-resolution LED screen wraps halfway around the 17,500-seat audience. It has hosted concerts and sporting events inside the world’s largest spherical structure standing at 366 feet (111 meters) tall and 516 feet (157 meters) wide.

However, efforts to build a second Sphere abroad have been choppy. London Mayor Sadiq Khan rejected a plan to build one in the city’s east over multiple concerns last year, including light pollution.

Abu Dhabi has been trying to differentiate itself as a travel destination from neighboring Dubai in the UAE, an energy-rich federation of seven sheikhdoms on the Arabian Peninsula.

The UAE is also preparing to open the first casino in the country. While the only one currently under construction is in the emirate of Ras al-Khaimah, other sheikhdoms in the country are believed to be actively considering having their own.

Sphere is the brainchild of James Dolan, the executive chair of Madison Square Garden and the owner of the New York Knicks and Rangers.

Stock in Sphere closed more than 6% higher Tuesday on the New York Stock Exchange to $48.91 a share. That’s a major boost after Benchmark last month downgraded Sphere Entertainment to “sell” over “concerns over the Sphere’s “scalability, high production costs and a potentially underwhelming profitability outlook.”

Meanwhile, some projects in the UAE have failed to be built or been delayed for years after being announced in economic downturns.

Trademark filings show Sphere Entertainment Co. trademark filings made as well in Japan, Oman and Qatar, though there’s no announced plans for similar venues. Companies often protectively trademark their names in other markets without necessarily having business there.

—Jon Gambrell, Associated Press

How pop hit ‘OMG’ became the perfect anthem for the Mets

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It’s a pop hit like many others: An ascending chorus, an addictive hook, a warm rhythm. But “OMG,” performed by New York Mets infielder Jose Iglesias, has become the perfect anthem for the team’s unlikely playoff run.

Since its release on streaming platforms in late June, “OMG” has become a hit for a Mets team with a fun-loving vibe, embraced on and off the field. The largely Spanish-language “OMG” is ubiquitous at Citi Field, while also raking in well over 2 million on-demand audio and video streams in the U.S. through Oct. 10, according to the music data and analytics company Luminate. On YouTube, the official music video has nearly 4.5 million views.

As the Mets head back to home turf Wednesday in the National League Championship Series against the Los Angeles Dodgers, “OMG” may continue to soar: On Friday, superstar Pitbull shared a remix of the song alongside Colombian singer Silvestre Dangond.

Here’s how a baseball player whose career seemed to be nearing its end hit a home run with the song.

The sound of ‘OMG’

The song is contemporary Latin pop, incorporating elements of reggaetón and tropical music — pop sounds heard all over Latin America and the U.S., says music journalist and critic Gary Suarez, author of the Cabbages newsletter.

“As a song, it is just pure, positive pop music,” he says. “It is a celebration of good things over adversity, which feels very right for a baseball song.”

A sample lyric: “No tengo nada pero soy feliz,” or “I have nothing but I’m happy.”

Its bilingual chorus, too, allows “OMG” to appeal to a broad audience. “Oh my god! Dame salúd y prosperidad,” the 34-year-old Cuban-born Iglesias sings. It translates to “Oh my god! Give me health and prosperity.”

For some communities, a song like this is a long time coming. “There are so many Dominican, Puerto Rican, Cuban people playing baseball right now. And the Mets, of course, are no exception. And so, I think there was a certain amount of a need for a song like this to come from and reflect this world,” Suarez says.

As for the Pitbull remix, Suarez points out that the song was written near Miami, Pitbull’s stomping grounds.

“He is a ubiquitous pop star that lends greater appeal to this, especially in a time when the Mets are in the National League Championship Series,” he says. “It doesn’t hurt to have some star power behind it. And maybe that helps to have a longer lifespan beyond, you know, the end of the Mets season.”

While Pitbull is known to be a Marlins fan (even once recording the theme song “Marlins Time to Represent”), he told The Associated Press in a statement that, as a Cuban American, he related to Iglesias “because of our shared culture.”

The song “is about being an underdog and positivity making it the perfect fit,” Pitbull said.

How Jose Iglesias became Candelita

Iglesias broke into the big leagues with the Boston Red Sox as a 21-year-old in May 2011, won AL Rookie of the Year in 2013 and was an All-Star with Detroit in 2015. The Mets are his seventh team in 12 major league seasons, and he’s earned nearly $40 million in salary.

But by 2023, his future in MLB was cloudy at best, and he spent the entire season in the minor leagues. That’s when he started to release Latin pop songs under the moniker Candelita (a Spanish term in the Caribbean for someone who is energetic or passionate), starting with “Tambor” and “Cantinero.” Earlier this year, he released a collaboration with Cuban singer Lenier, “No Voy a Volver,” as well as a few other solo tracks: “Te Lo Advertí” and “Perdóname Padre.”

Nothing, though, has hit like “OMG.” Iglesias wrote and recorded it last offseason at home on a ranch outside Miami, while also preparing to join the Mets on a minor league contract.

He began the season in Triple-A, but injuries opened a spot for him in Queens. When he played his first game with New York on May 31, “OMG” was his walk-up song. He quickly emerged as a sparkplug for the Mets, earning more playing time, and his song became a rallying cry for the team.

Iglesias performed “OMG” live for the first time after the Mets beat the Houston Astros at Citi Field in late June, and it has since become an anthem for not only the team, but Mets fans, too.

“OMG” debuted at No. 1 on Billboard’s Latin Digital Song Sales in July, selling over 1,000 downloads in its first week. The official music video features dancing employees—an Amazon worker, a mechanic, a cook—and ends in an outdoor party.

“It’s hard to say how I feel,” Iglesias said after that ballpark performance. “That was a big deal. Singing in front of great fans and seeing my teammates running up there is just a dream come true.”

Now, the song plays after every Mets homer at Citi Field and after every win. After home runs, smiling players pose in the dugout for group photos holding an “OMG” sign in blue and orange—team colors, of course.

The song also plays in the Mets clubhouse, where they’ve enjoyed three champagne celebrations in the past three weeks, first for clinching a playoff spot and then twice for advancing.

Are there other baseball players who are musicians?

Music is inextricable from the ballpark experience, between players’ walk-up songs to eighth-inning singalongs to the likes of “Piano Man” or “Mr. Brightside” at Citi Field. So, it shouldn’t come as much of a surprise that some ballplayers get in the studio.

It’s also not totally uncommon for them to see some chart success: baseball and football star Deion Sanders’ 1994 R&B-rap record “Prime Time” hit No. 14 on Billboard’s Heatseekers Albums chart and No. 70 on its Top R&B/Hip-Hop Albums chart. Former Yankee Bernie Williams’ debut album, 2003’s “The Journey Within,” hit No. 3 on the Jazz Albums chart.

Who could remix ‘OMG’ next?

There’s no shortage of musician Mets fans: Nas has name-checked the team a few times. The Beastie Boys’ Ad-Rock and MCA were notable fans. Nicki Minaj is said to be a fan, per MLB.com, having grown up in Queens. Billy Joel was the last to play the Mets’ historic Shea Stadium before its demolition.

No word on whether Grimace is entertaining a musical career, but the possibilities are endless.


AP Baseball Writer Mike Fitzpatrick contributed to this report.

—Maria Sherman, Associated Press

The U.S. gender wage gap is growing. Here’s why

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Just how much of a setback was the COVID-19 pandemic for U.S. working women?

Although women who lost or left their jobs at the height of the crisis have largely returned to the workforce, a recent finding points to the price many paid for stepping back: In 2023, the gender wage gap between men and women working full-time widened year-over-year for the first time in 20 years, according to an annual report from the U.S. Census Bureau.

Economists trying to make sense of the data say it captures a complicated moment during the disjointed post-pandemic labor market recovery when many women finally returned to work full-time, especially in hard-hit low-wage industries where they are overrepresented like hospitality, social work and caretaking.

The news is not all bad: Wages rose for all workers last year, but faster for men. And while the gender wage gap rose, it’s on par with what it was in 2019 before the pandemic hit.

In 2023, women working full time earned 83 cents on the dollar compared to men, down from a historic high of 84 cents in 2022. The Census Bureau called it the first statistically significant widening of the ratio since 2003.

That’s a reversal from the previous five years when the ratio had been narrowing — a trend that may have partly been driven by average median earnings for women rising because so many low-wage women had been pushed out of full-time jobs.

S.J. Glynn, the Labor Department’s chief economist, said it’s too soon to tell whether 2023 was a blip or the start of a worrisome new trend for the gender wage gap. But she said that even a reversion to the pre-pandemic status quo is a reminder of how far behind women were in the first place, and shows how the pandemic slowed the march toward gender equity.

Hispanic women in particular illustrate the complexities of this moment. They were the only demographic group of women overall whose wage gap narrowed marginally between 2022 and 2023 in comparison to white men working full time, according to Census Bureau data analyzed by both the National Women’s Law Center and the National Partnership for Women and Families, research and advocacy groups. For Black women and Asian women, the wage gap widened, and for white women, it stayed the same.

Latinas have increasingly become a driving force of the U.S. economy as they enter the workforce at a faster pace than non-Hispanic people. Between 2022 and 2023, the number of Latinas working full time surged by 5% while the overall number of full time female workers stayed the same.

Matthew Fienup, executive director of California Lutheran University’s Center for Economic Research & Forecasting, said he expects the gains in Latina wages, educational attainment and contributions to the U.S. GDP “to continue for the foreseeable future.” For women overall, he noted that the gender wage gap has steadily narrowed since 1981 despite occasionally widening from one-year-to the next.

“It’s important not to put too much emphasis on a single year’s data point,” he added.

Still, the pace of progress has been slow and seen periods of stagnation.
Latinas remain among the lowest paid workers—with median full-time earnings of $43,880, compared with $50,470 for Black women, $60,450 for white women and $75,950 for white men—so their rapid entry into the full-time workforce in 2023 helped slow down median wage gains for women overall, likely contributing to the widening of the gender wage that year, according to Liana Fox, assistant division chief in the Social, Economic and Housing Statistics Division at the Census Bureau.

And Latina workers were among the hardest hit by the pandemic, suffering the highest unemployment rate at 20.1% in April 2020 of any major demographic group, according to a Labor Department report that examined the pandemic’s disproportionate toll on women.

Domestic workers, who are disproportionately immigrant women, especially felt the effects. Many lost their jobs, including Ingrid Vaca, a Hispanic home care worker for older adults in Falls Church, Virginia.

Vaca, who is from La Paz, Bolivia, contracted COVID-19 several times and was hospitalized for a week in 2020 because she was having trouble breathing. She continued to test positive even when she recovered, so was unable to enter families’ homes or work for most of that year or the next.

She had no money for food or rent. “It was very hard,” she said, describing how she lost clients during her time away and is still struggling to find full-time, stable work.

The Census Bureau calculates the gender wage gap by comparing only men and women who work year-round in full-time jobs. But a grimmer picture for women emerges from data that includes part-time workers, said Jocelyn Frye, president of the National Partnership for Women & Families.

Latinas, for instance, are only paid 51 cents for every dollar paid to white men by this measure, and their gender wage gap widened from 52 cents on the dollar in 2022 according to the organization’s report, which analyzed Census Bureau microdata.

Ariane Hegewisch, program director of employment and earnings at the Institute for Women’s Policy Research, said the slight narrowing of the wage gap for Latinas may be because their presence in top earning occupations grew from 13.5% to 14.2% last year, according to an IWPR analysis of federal labor data.
However, the portion of Latinas in full-time low-wage jobs also grew in 2023, she added.

The U.S. will continue to have a gender pay gap until the country addresses the structural problems that are causing it, according to Seher Khawaja, director of Economic Justice at national women’s civil rights organization Legal Momentum.
“There are a few underlying problems that we’re really not correcting,” Khawaja said.

For example, the current economy relies heavily on women doing unpaid or underpaid care work for children and older adults. “Until we come to terms with the fact that we need to give care work the value that it deserves, women are going to continue to be left behind,” Khawaja said.

While many Democrats and Republican agree on the structural challenges facing women in the workforce, they have struggled to find common ground on policy solutions, including expanding paid family leave and offering protection for pregnant workers.

An ongoing battle centers around the Democratic-sponsored Paycheck Fairness Act, which would update the Equal Pay Act of 1963, including by protecting workers from retaliation for discussing their pay, a practice advocates say helps keeps workers in the dark about wage discrimination.

Republicans have generally opposed the bill as redundant and conducive to frivolous lawsuits. Vice President Kamala Harris, however, reiterated her support for Democratic-sponsored bill on Monday following the death of one of its most prominent supporters, the equal pay icon Lilly Ledbetter.

Pay inequity, meanwhile has ripple effects, Khawaja explained: “It’s not only women who suffer. It is their families, their children who are suffering from the lack of adequate income and compensation. And this is driving intergenerational cycles of poverty and insecurity.”


The Associated Press’ women in the workforce and state government coverage receives financial support from Pivotal Ventures. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

—Alexandra Olson and Claire Savage, AP Business Writers


Paris announces a $55 million plan to revamp Notre Dame area into a green oasis

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As Notre Dame gears up to reopen its doors in December, Paris is on the verge of a remarkable eco-revival, bringing nature back to the forefront of the City of Light.

Beyond restoring the cathedral’s iconic spire and medieval charm, the city announced plans Tuesday to revamp Notre Dame’s surroundings—to a tune of 50 million euros ($55 million)—into a serene, green oasis.

The project echoes a broader, post-Olympics eco-facelift that’s reshaping Paris from its historic monuments to its bustling avenues.

Among the key elements of this broader transformation are the revitalization of historic spaces like the Champs-Elysees and Place de la Concorde, a redesign aimed at reducing traffic around the Arc de Triomphe, and green promenades connecting the French capital’s landmarks.

Here’s a look at some of the eco plans for Paris in the coming years:

Notre Dame Cathedral: a rebirth in green

The reopening on Dec. 8 promises to be a historic moment for Paris, fulfilling President Emmanuel Macron’s vow made after the 2019 devastating fire for a five-year timeline. While the cathedral’s spire and oak-framed roof have been restored to their pre-fire glory, Paris City Hall’s plans for the area around Notre Dame are bringing something new.

The ambitious, future-facing project will create 1,800 square meters (around 20,000 square feet) of green space and plant 160 trees, according to a news conference at City Hall that featured speeches from Paris officials, including Mayor Anne Hidalgo on Tuesday.

Hidalgo stated that the redesign will integrate nature and the Seine more fully into the area. Hidalgo emphasized that this transformation aims “to better highlight our beautiful cathedral and do it justice, while respecting its history.”

The redesign includes transforming the underground parking area into a visitor space complete with services and amenities. Additionally, the Seine’s adjacent quays will be revitalized, offering a new promenade along the river. A belvedere will provide panoramic views of the Ile Saint-Louis and the Seine, further enhancing the visitor experience.

The project will unfold in two phases, with the first, focusing on the parvis and surrounding streets, expected to be completed by the end of 2027. The second phase, which will include the renovation of Square Jean-XXIII and other nearby areas, is set to finish by 2030.

Place de la Concorde: a transformation

At the heart of Paris, the Place de la Concorde—home to the 3,300-year-old Luxor Obelisk—will undergo a significant overhaul between 2026 and 2027.

Paris officials have enlisted the input of a dozen architectural experts to envision how to preserve its rich history, while aligning the plaza with the city’s modern green ambitions. Expect more greenery and less traffic as the revamp balances historical significance with a fresh eco-friendly design.

Eiffel Tower dispute

Not everything has been a picnic in Paris’s post-Olympics makeover.

Two of France’s most high-profile female politicians—Hidalgo and Culture Minister Rachida Dati—are engaged in a fierce battle over the future of the Eiffel Tower, casting a shadow over the city’s plans for its famed monument.

Hidalgo has proposed to keep the Olympic rings affixed to the Eiffel Tower beyond the Games, which ended in August. She argues that the rings symbolize the “festive spirit” of the successful Paris Olympics and wants them to remain at least until the next Summer Games in Los Angeles in 2028.

Critics, however, say Hidalgo is using the Eiffel Tower as a political billboard to boost her image before the 2026 mayoral election, in which she is expected to face off against Dati.

Dati has been vocal in opposing the plan, arguing that the tower is a protected heritage site and can’t be altered without proper consultation. She has accused Hidalgo of using the monument as a “personal campaign poster,” while Hidalgo counters that the rings are a harmless tribute to Paris’ Olympic success.

Dati has gone further, launching an ultimatum to push for the Eiffel Tower to be classified as a full historical monument—something Hidalgo has resisted. This would add extra layers of bureaucratic protection and control, potentially thwarting Hidalgo’s plans.

Champs-Elysees: a greener avenue

Paris’ Champs-Elysees, sometimes called “the most beautiful avenue in the world,” is receiving a 30-million-euro facelift, beginning with the renovation of its sidewalks, tree bases, and gardens that began in preparation for the Olympics.

With 150 proposals to “re-enchant the Champs-Elysees” over the coming years, this project aims to add even more green spaces and revive its historic charm, reinforcing its reputation as the world’s most beautiful avenue.

Arc de Triomphe: reducing traffic

Changes to the Arc de Triomphe’s bustling roundabout are designed to reduce traffic flow and calm the surrounding environment.

Traffic lanes encircling the famous monument will be trimmed, while the central ring will be widened, allowing for a quieter, more accessible space.

Leading from the Arc de Triomphe to the Bois de Boulogne, the Avenue de la Grande Armee is also getting the green treatment. Authorities plan to recreate a historic green promenade, transforming this major traffic artery into a lush, tree-lined boulevard that reconnects the avenue with the nearby forest, historically converted into a public park in the 19th century under Napoleon III.

Louvre Museum to go eco-friendly

Paris’ Louvre Museum, the world’s most visited, will undergo its own transformation under the “Louvre 2030” project.

Though specific details remain sparse, the project aims to address the growing influx of visitors, with a significant redesign of Place du Louvre planned to help manage the crowds and provide a more tranquil, green environment for visitors.

—Thomas Adamson, Associated Press

Payment apps are popular, but here’s why you shouldn’t store money in them

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Connor Tomasko grew up wary of credit cards. As she taught herself more about managing money, she realized that many people also have bad habits when it comes to payment apps.

Tomasko, 31, a freelance software consultant in Chicago, understands why people appreciate the ease of the apps, which typically only require you to know someone’s username in order to send money. But she realized that keeping money in the apps could be risky and means losing out on the interest from a high yield savings account. She now immediately transfers any payments out of the apps and encourages friends to do the same.

“I’m definitely the one that is always harping about high yield savings accounts,” Tomasko said. “But if you’re in an industry dealing with a lot of cash — bartending, say — sometimes you’re just worried about finding a place to deposit it. It’s not always a fun thing to talk about.”

As use of payment apps has grown in recent years, the Consumer Finance Protection Bureau has issued guidance on best practices to avoid pitfalls. For example, funds stored on Venmo or Cash App typically lack the deposit insurance you’d get from a bank, except in certain cases.

“Popular digital payment apps are increasingly used as substitutes for a traditional bank or credit union account, but lack the same protections to ensure that funds are safe,” CFPB Director Rohit Chopra said in a bulletin last year.

In 2022, transaction volume on these apps was an estimated $893 billion, according to the CFPB, and that’s projected to reach $1.6 trillion by 2027. More than three-quarters of US adults say they have ever used one of four popular payment apps, according to a 2022 survey from the Pew Research Center. Of consumers ages 18 to 29, 85% said they’ve used a service such as PayPal, Venmo, Apple Pay, Google Pay, or Zelle, according to a March 2022 study by Consumer Reports.

“The apps are popular because you don’t have to give your personal information, like a phone number, if you just got drinks with someone once but you’re never going to see them again—a date that didn’t go well,” Tomasko said. “I get the benefits in that sense—to be able to send money that way.”

Here’s what you should know:

Funds stored on apps often lack insurance

“It may be tempting to leave money sitting in peer-to-peer lending accounts so that you’re ready to pay your friends when they request money to cover your portion of a dinner bill . . . (but) there are a few reasons why we wouldn’t suggest doing that,” said Courtney Alev, consumer advocate at Credit Karma.

Funds stored in payment apps often lack deposit insurance, the CFPB has found. FDIC-insured banks protect depositors against the loss of their insured deposits up to at least $250,000 if a bank fails, and a similar framework protects credit unions. While funds stored on payment apps resemble funds stored on deposit accounts, those funds are not typically covered until they have been transferred back to an FDIC-insured bank or insured credit union.

The Financial Technology Association, an industry group that includes many payment apps as members, noted that Cash App and PayPal both offer separate high-yield, FDIC-insured savings products.

Do apps always lack deposit insurance?

In select circumstances, deposit insurance does cover payment apps. With Cash App, funds are eligible for insurance if consumers link their account to a Cash App debit card. And with Venmo, funds added to an account via direct deposit or check cashing are covered.

Still, the CFPB has found that funds stored in a payment app “may be at significantly higher risk of loss for a consumer than if it is deposited in an insured bank or credit union account.”

“Consumers should be aware of these risks if they choose to leave a balance on these nonbank payment apps,” the agency wrote in its report last year. To minimize risks, the CFPB said consumers should “transfer their balances back” to federally insured accounts.

Look for a high yield savings account instead of storing money in apps

Some payment app companies are able to invest users’ funds in loans and bonds, earning money on the investments while generally paying no interest on users’ balances, the CFPB found. To maximize your own funds, immediately transfer any deposits to an account where you can collect interest.

“Leaving money sitting in those accounts is leaving potential interest from a high-yield savings account on the table,” said Alev. “All of that interest adds up over time, so your money could be growing elsewhere.”

Tomasko said she always uses the ‘1-3 business day’ option to transfer funds when using Venmo, to avoid incurring fees, while Cash App has a setting that users can select to automatically route money back to their bank accounts, which she uses.

“There’s definitely room for improvement in the space,” she said. “With Venmo, every time I receive a payment, I go in to actively transfer it out.”

The Financial Technology Association said in a statement that “tens of millions of Americans use payment apps every day to send money to friends and family, cover routine expenses, and manage their finances.”

“Consumers choose these apps because they are safe, convenient, and transparent,” said FTA CEO and President Penny Lee.


The Associated Press receives support from Charles Schwab Foundation for educational and explanatory reporting to improve financial literacy. The independent foundation is separate from Charles Schwab and Co. Inc. The AP is solely responsible for its journalism.

—Cora Lewis, Associated Press

‘I need to earn every vote’: From Fox News to Charlamagne, Kamala Harris is on a last-minute media blitz

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Vice President Kamala Harris sat down for a wide-ranging interview Tuesday in Detroit with popular radio host Charlamagne tha God, further deepening her push to reach potential voters in a more relaxed environment. 

Tuesday’s hour-long, town hall-style interview with Charlamagne, The Breakfast Club co-host, served as an attempt to counteract weakening support from Black voters. Harris pushed back on claims that she was disconnected from the Black community, warned of another Donald Trump term, outlined new proposals, and called the November election “a margin-of-error race.” 

It originally aired on iHeartRadio stations and was uploaded to The Breakfast Club podcast.

The Harris campaign has been working to drum up support from new audiences, putting an increasing importance on popular podcasts and shows. They’ve made it clear: This is the year of the podcast campaign. In the past few weeks, Harris appeared on the extremely popular Call Her Daddy podcast and All the Smoke, which is hosted by former NBA stars Stephen Jackson and Matt Barnes. Her vice presidential pick, Tim Walz, also went on the Smartless show. 

“I need to earn every vote, which is why I’m here having this candid conversation with you and your listeners,” Harris told Charlamagne.

The Harris campaign has reportedly also been in conversations with top podcast The Joe Rogan Experience for a sit-down interview, though nothing has been confirmed yet. Rogan’s show had 14.5 million followers in March, with the bulk of those being male and under 35 years old. (Spotify wrote in a press release in February: “JRE remains podcasting’s king, consistently ranking as the most-listened-to podcast globally and our users have ranked the show as Spotify’s Wrapped top podcast each year since 2020.”)

Whether or not the Harris campaign’s strategy works in their favor, it’s clear that streamers are the winner of this media blitz.

Spotify, specifically, had been heavily investing in podcasts on the platform since 2019. The company was initially focused on spending billions for the rights to podcast exclusivity, with some of the biggest deals made with Alex Cooper’s Call Her Daddy and The Joe Rogan Experience, as well as studio acquisitions and new tech.

Earlier this year, Spotify changed direction and gave up the exclusivity rights to its two top shows, meaning they can stream on other platforms. (It also still has the exclusive rights to the video version of Call Her Daddy.)

That isn’t necessarily a bad thing for Spotify, however. The company still has the ability to grow ad dollars on the shows. It could benefit more from those ad sales than getting users to download Spotify. According to an eMarketer forecast, U.S. podcast ad spend is projected to surpass $2 billion by the end of 2024.

Amazon’s nuclear energy deals will enable the construction of new small modular reactors. Here’s what to know

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Today, Amazon’s subsidiary in-cloud computing, Amazon Web Services (AWS), announced the signing of three new agreements to support the development of nuclear energy projects. The deals will enable, among other things, the construction of various new small modular reactors, or SMRs, Amazon said on Wednesday.

SMRs are an advanced form of nuclear reactor containing a small physical footprint that allows it to be built closer to the grid. On top of that, they have faster manufacturing times than traditional reactors, allowing them to come online sooner. Nuclear reactors also produce no carbon emissions. 

Amazon says today’s announcement is part of its path to net-zero carbon emissions. Like other Big Tech companies, Amazon is seeing an increased need for clean energy as it grows its generative AI services. 

“Nuclear is a safe source of carbon-free energy that can help power our operations and meet the growing demands of our customers, while helping us progress toward our Climate Pledge commitment to be net-zero carbon across our operations by 2040,” said Matt Garman, CEO of Amazon Web Services (AWS), in Amzon’s report. 

Big Tech goes nuclear

Amazon is the latest Big Tech company to lean into nuclear power in the age of high-powered artificial intelligence. Earlier this week, Google signed an agreement to buy power from multiple small modular reactors. And last month, Constellation Energy announced a 20-year deal with Microsoft that would see it reopening its infamous Three Mile Island power plant.

AWS signed an agreement with Washington State’s Energy Northwest, a public power joint-operating agency. In the first phase of the project, the reactors are expected to generate about 320 megawatts (MW) of capacity, or the maximum amount of power that a plant can hold. It will have the option to increase to 960 MW—enough energy to power 770,000 homes in the United States.

These projects are expected to meet the anticipated energy needs of the Pacific Northwest, starting in the early 2030s. 

Amazon says it is also investing in X-energy, a private nuclear-reactor-and-fuel-design engineering company. This investment will include the manufacturing capabilities to produce SMR equipment that will support more than five gigawatts of new nuclear energy projects using X-energy’s technology. 

In Virginia, Amazon signed an agreement with Dominion Energy, a utility company, to develop an SMR project near the existing nuclear power station, North Anna. AWS is hoping to bring at least 300 MW of power to the Virginia region. Dominion forecasts an 85% increase in power demand over the next 15 years.

“One of the fastest ways to address climate change is by transitioning our society to carbon-free energy sources, and nuclear energy is both carbon-free and able to scale—which is why it’s an important area of investment for Amazon,” said Garman.

Political experience matters in elections, but outsiders have some advantages

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Ever since he was chosen as Donald Trump’s running mate back in July, U.S. Senator JD Vance, a Republican from Ohio, has come under a level of scrutiny typical for a vice presidential candidate, including for some of his eyebrow-raising public statements made in the past or during the campaign.

One line of critique has persisted through the news cycles: that his lack of political experience may make Vance less qualified than others, including his opponent, Governor Tim Walz of Minnesota, to be vice president.

Do more politically experienced politicians have advantages in elections? And if they enjoyed such advantages in the past, do they still in such a polarized political moment?

The answers are complicated, but political science offers some clues.

Why experience should matter

Previously holding political office, and for a longer period of time, is in some ways an obvious advantage for candidates making the case to potential voters. If you were applying for a job as an attorney, previous legal experience would be favorably looked upon by an employer. The same is true in elections: If you want to run for office, experience as an officeholder could help you perform better at the job you’re asking for.

This approach has been taken by a number of high-profile politicians over the years. For example, in Hillary Clinton’s first campaign for president in 2008, the U.S. senator from New York and future secretary of state made “strength and experience” the centerpiece of her argument to the voters.

Experience also might matter for the same reasons as incumbency—that is, when a candidate is currently holding the office they are seeking in an election. Incumbents typically have much higher name recognition than their challenger opponents; distinct fundraising advantages; and, at least in theory, a record of policy achievement on which to base their campaigns. Even for nonincumbents, these advantages are more prevalent for previous officeholders rather than someone who is a newcomer to politics.

Inexperienced or an “outsider”?

But Hillary Clinton was, of course, unsuccessful in her first bid for the Democratic presidential nomination in 2008. She was beaten by a relatively inexperienced candidate named Barack Obama; Like Vance, Obama had served less than a full term in the Senate before running for higher office.

Obama’s 2008 win shows that a lack of political experience can be leveraged as a benefit.

One of the few things Obama and Donald Trump have in common is that both benefited from an appeal to voters as a political “outsider” in elections in which Americans were frustrated with the political status quo. As outsiders, they appeared uniquely positioned to fix what voters believed was wrong with politics.

Does experience equal “quality”?

The “outsider” label isn’t always a ticket to victory.

In 2020, for example, voters were frustrated with the chaos of having a political outsider in the White House and turned to Joe Biden—possibly the most experienced presidential candidate in modern history at that point, with eight years as vice president and several decades in the Senate under his belt. Voters were hungry for political normalcy in the White House and made that choice for Biden.

Political science has other important lessons about when experience matters and when it doesn’t. In Congress, electoral challengers—those running against incumbents—enjoy more of a boost from prior experience in places such as the state legislature. In fact, the typical indicator for challenger “quality” used in political science research is a simple marker of whether the challenger has prior political experience.

But even this finding is more complicated than it seems: Political scientists such as Jeffrey Lazarus have found that high-quality—that is, politically experienced—challengers do better, in part, because they are more strategic in waiting for better opportunities to run in winnable races.

Experience matters only sometimes—and maybe less than ever

The usefulness of a lengthy political résumé also depends on which stage of the election candidates are in.

Research has found, for example, that a candidate’s experience matters much more in settings such as party primaries, where differences between the candidates on policy issues are typically much narrower. That leaves nonpolicy differences, such as experience, to play a bigger role.

In the general election, voters supportive of one party are unlikely to heavily factor candidate experience, even, or especially, when the candidate they support lacks it.

The political science phenomenon known as negative partisanship means that, more and more, voters are motivated not by positive attributes of their own party’s candidates but rather by the fear of losing to the other side. This has only been exacerbated as the two parties have polarized further.

Voters are therefore more willing than ever to lower the standards they might have for their favored candidates’ résumés if it means beating the other side. Even if a Democrat is clearly more qualified than a Republican in terms of political experience, that advantage is unlikely to sway many Republican voters, and vice versa.

What about 2024?

In 2024, the experience factor is complicated. Trump, of course, has been president before—the ultimate prior experience for someone running for exactly that office.

But he has continued to run as an outsider from the political establishment, casting Kamala Harris—who, as vice president, has little actual institutional power—as an incumbent who is responsible for the current state of the country. Since polls show consistently that a majority of Americans believe the country is not headed in the right direction, we can see why Trump might try to frame the race in this way.

Whether Trump’s strategy ends up working will be more apparent after the election is over. For now, Trump and Harris can rest assured that most of their supporters don’t appear to care how much—or how little—experience they have.

Charlie Hunt is an assistant professor of political science at Boise State University.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

A new Disney theme park pass let’s you skip the lines at a hefty price. Here’s how to buy it and a breakdown of how much it costs

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As if taking your kids to Disney theme parks wasn’t already expensive enough, the Walt Disney Company has found a new way to upsell desperate parents who are willing to pay big bucks to skip the long lines at its theme parks in California and Florida.

The one-day Lightning Lane Premier Pass, which is being piloted at U.S. parks, allows visitors access to a faster line throughout the day, without an app reservation, for one ride per experience. (Think of it like TSA Pre-Check at an airport where lines move more quickly.)

The pass rolls out next week at Disneyland and Disney California Adventure Park in California, and Disney World theme parks near Orlando, Florida, in two weeks on October 30—just in time for Halloween.

October is among the busier times for theme parks because of Halloween-related celebrations, which have become major moneymakers over the past couple decades. This pass gives visitors access to theme park attractions, but with limited availability.

Disney World in Florida

How much would you pay to fast-track your kids for a day? Disney World’s premium line-skipping pass can cost up to $449, per person for one day, before taxes.

At Disney World’s theme parks (Magic Kingdom, EPCOT, Disney’s Hollywood Studios, Disney’s Animal Kingdom), a single Premier Pass costs between $129 and $449 (per pass, plus tax). A family of four is looking at between $516 and $1,796 (per family, plus tax).

And that’s for just one day, in addition to the cost of a theme park admission ticket.

Prices vary based on the theme park and how busy it is that day. (For example, Halloween and Christmas prices will be higher.)

  • Disney’s Animal Kingdom: $129 – $199 (per person + tax)
  • EPCOT: $169 – $249 (per person + tax)
  • Disney’s Hollywood Studios: $269 – $349 (per person + tax)
  • Magic Kingdom: $329 – $449 (per person + tax)

One Premier Pass at Animal Kingdom on a not-so-busy day would cost $129 (per ticket, plus tax) while the same pass at Magic Kingdom on a busy day could cost $449 (per ticket, plus tax).

Disneyland and Disney California Adventure parks

At Disney’s California theme parks, things work a little differently: The pass will be available to any guest at one price for use at both Disneyland Resort and Disney California Adventure parks on the same day.

That pass will run a whopping $400 per person, per day for park visits through the end of December. Next year, pricing will vary based on the demand that day and cost between $300 and $400 per pass.

Which resorts and hotels are eligible?

For Disney World in Florida, the pass is only available for guests staying at Disney Deluxe Resorts, Disney Deluxe Villa Resorts, and select hotels, including the Walt Disney World Dolphin Hotel, Swan Hotel, and Shades of Green Resort.

Here is the full list of those eligible resorts and hotels:

  • Disney Deluxe Resort Hotels: Animal Kingdom Lodge, Beach Club Resort, BoardWalk Inn, Contemporary Resort, Grand Floridian Resort & Spa, Polynesian Village Resort, Wilderness Lodge, Yacht Club Resort
  • Disney Deluxe Villa Resorts: Bay Lake Tower, Boulder Ridge Villas, Copper Creek Villas, Animal Kingdom Villas (Jambo House & Kidani Village), Beach Club Villas, BoardWalk Villas, Old Key West Resort, Polynesian Villas & Bungalows, Saratoga Springs Resort & Spa, Riviera Resort, The Villas at the Grand Floridian
  • Select Other Hotels: Walt Disney World Dolphin, Swan, Swan Reserve, and Shades of Green

Okay, I give: I really hate lines. How can I buy it?

To buy the Premier Pass for Disney World theme parks in Florida, open the My Disney Experience app, where it will be available to eligible guests for purchase seven days before their stay.

For visitors to California, you can buy the pass on the Disneyland app up to two days before your visit with a valid theme park ticket for that date.

FTC tackles subscription frustration, makes canceling easier for consumers

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Consumers who sign up for subscriptions and memberships online have learned that canceling is often a far more complicated process than the sign-up. Digging through a website’s seemingly impossible to find cancellation page, then making sure you read the fine print to figure out exactly how many months you’ll be charged for, is not an uncommon experience. However, now the Federal Trade Commission (FTC) is working to take the hassle and the frustration out of canceling subscriptions and memberships.

On Tuesday, FTC Commissioner Lina Khan announced that a rule ensuring customers don’t have to jump through hoops to cancel subscriptions is being finalized. The rule, called Click to Cancel, states that customers can cancel the same way they signed up and in the same number of steps. Therefore, a one-click sign-up should equal a one-click cancellation. However, it also makes it mandatory for businesses to get customer consent before changing their free trials into paid memberships. No more credit card surprises? That would be a relief.

The rule is part of a series of FTC initiatives called Time Is Money, which aims to protect consumers from time-wasting inconveniences. Khan explained that the number of complaints the FTC gets about the challenges of canceling subscriptions has been growing “dramatically” in recent years. “Over recent years, we’ve seen increasingly that some firms make it extraordinarily easy to sign up but absurdly difficult to cancel,” she said Tuesday. “And Americans end up paying more money and wasting their time. And so that’s what we’re going to put an end to with this rule.”

While the frustrations are well-known and have seemed to worsen in recent years, not everyone agrees that the FTC’s new initiative will be beneficial to the American consumer. In a statement, the U.S. Chamber of Commerce called the new crackdown an effort to “micromanage business practices.” It said the initiative will “cost the American people more time and money.” It said, “Businesses succeed by being responsive to customers and have a far better track record of customer service, streamlined paperwork, and prompt response times than the federal government.”

Still, consumers in the U.S. have been plagued by businesses that almost seem to trick them into paid memberships. Khan said the issue came into clearer view during COVID. “The pandemic brought to the surface just how businesses are making people jump through endless hoops,” Khan said, noting that many required in-person cancellations even as the businesses themselves were closed and that “really highlighted the absurdity of these practices,” she said.

Khan said that when the FTC first proposed the rule, the agency received at least 16,000 complaints from customers who felt deceived by businesses in this way. Planet Fitness was one company whose customers frequently had challenges canceling memberships, as well as HelloFresh and Amazon, which the FTC sued last year.

“Amazon tricked and trapped people into recurring subscriptions without their consent, not only frustrating users but also costing them significant money,” Khan said in a prepared statement. “These manipulative tactics harm consumers and law-abiding businesses alike.” The company denied any wrongdoing.


11 brain hacks to learn anything faster

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Whether it’s a new technology, a foreign language, or an advanced skill, staying competitive often means learning new things. Being a quick learner can give you an even greater edge. And the good news is that there are ways you can “hack” your brain to accomplish that. 

Here are eleven methods that you can try together or on their own:

1. TEACH SOMEONE ELSE (OR JUST PRETEND TO)

If you imagine that you’ll need to teach someone else the material or task you are trying to grasp, you can speed up your learning and remember more, according to a study done at Washington University in St. Louis. The expectation changes your mind-set so that you engage in more effective approaches to learning than those who simply learn to pass a test, according to John Nestojko, a postdoctoral researcher in psychology and coauthor of the study.

“When teachers prepare to teach, they tend to seek out key points and organize information into a coherent structure,” Nestojko writes. “Our results suggest that students also turn to these types of effective learning strategies when they expect to teach.”

2. LEARN IN SHORT BURSTS OVER TIME

Experts at the Louisiana State University’s Center for Academic Success suggest dedicating 30 to 50 minutes to learning new material. “Anything less than 30 is just not enough, but anything more than 50 is too much information for your brain to take in at one time,” writes learning strategies graduate assistant Ellen Dunn. 

Skill-acquisition isn’t an event, it’s a process. If you truly want to master a new skill, it’s far better to invest small amounts of time over an extended period than a large amount of time all at once. This is what researchers call the “spacing effect,” which refers to the finding that skill-development tends to improve when learning is spaced out over time.

You’re probably thinking, “But wait, wouldn’t this take longer?” Not necessarily. Because the spacing effect has been shown to boost retention, spreading out your learning process over a period of time limits the likelihood that you’ll have to go back to brush up (or start over completely) a week or a month or a year later. Since the late 19th century, psychologists (and anyone who’s ever crammed for an exam) have known that one of the biggest hindrances to learning is forgetting.

While it sounds counterintuitive, you can learn faster when you practice distributed learning, or “spacing.” In an interview with The New York Times, Benedict Carey, author of How We Learn: The Surprising Truth About When, Where, and Why It Happens, says learning is like watering a lawn. “You can water a lawn once a week for 90 minutes or three times a week for 30 minutes,” he said. “Spacing out the watering during the week will keep the lawn greener over time.”

To retain material, Carey said it’s best to review the information one to two days after first studying it. “One theory is that the brain actually pays less attention during short learning intervals,” he said in the interview. “So repeating the information over a longer interval—say a few days or a week later, rather than in rapid succession—sends a stronger signal to the brain that it needs to retain the information.”

3. STOP TRYING TO STRETCH YOUR ATTENTION SPAN

Learning how to execute any new skill competently takes one crucial factor many of us don’t pay enough attention to: attention. Human attention is complex, with many factors influencing how attentive we can be at any given moment. Still, there’s at least one way to improve your ability to pay attention, and it’s amazingly simple: Just stop trying to stretch your attention span beyond its ordinary limits.

If you find yourself getting distracted while trying to learn something, press pause, then break up the learning process into even shorter segments. It’s called “micro-learning,” and neuroscientist John Medina has summed up the concept in what he calls the “10 Minute Rule.” His research suggests that the brain’s ability to pay attention typically plummets to near-zero after roughly 10 minutes. So focus instead on developing a skill over numerous, short sessions. This can help you give the task your full attention and obtain maximum results in the shortest time possible. Plus, it all but guarantees that you’ll leverage the spacing effect and avoid forgetting everything later.

None of this brain science is especially complicated, but the reality is that each of us often behaves in ways that make it harder for our brains to grasp a particular skill. Short, focused bursts of repeated practice may seem inefficient when you block out all those learning sessions in your calendar. But from your brain’s point of view, it’s the fastest route to mastery.

Neil Starr, a course mentor at Western Governors University, an online nonprofit university where the average student earns a bachelor’s degree in two and a half years, recommends preparing for micro learning sessions. “Make note cards by hand for the more difficult concepts you are trying to master,” he says. “You never know when you’ll have some in-between time to take advantage of.”

4. TAKE NOTES BY HAND

While it’s faster to take notes on a laptop, using a pen and paper will help you learn and comprehend better. Researchers at Princeton University and UCLA found that when students took notes by hand, they listened more actively and were able to identify important concepts. Taking notes on a laptop, however, leads to mindless transcription, as well as an opportunity for distraction, such as email.

“In three studies, we found that students who took notes on laptops performed worse on conceptual questions than students who took notes longhand,” writes coauthor and Princeton University psychology professor Pam Mueller. “We show that whereas taking more notes can be beneficial, laptop note takers’ tendency to transcribe lectures verbatim rather than processing information and reframing it in their own words is detrimental to learning.”

5. TAKE A STUDY NAP

Downtime is important when it comes to retaining what you learn, and getting sleep in between study sessions can boost your recall up to six months later, according to new research published in Psychological Science.

In an experiment held in France, participants were taught the Swahili translation for 16 French words in two sessions. Participants in the “wake” group completed the first learning session in the morning and the second session in the evening of the same day, while participants in the “sleep” group completed the first session in the evening, slept, and then completed the second session the following morning. Participants who had slept between sessions recalled about 10 of the 16 words, on average, while those who hadn’t slept recalled only about 7.5 words.

“Our results suggest that interweaving sleep between practice sessions leads to a twofold advantage, reducing the time spent relearning and ensuring a much better long-term retention than practice alone,” writes psychological scientist Stephanie Mazza of the University of Lyon. “Previous research suggested that sleeping after learning is definitely a good strategy, but now we show that sleeping between two learning sessions greatly improves such a strategy.”

6. CHANGE IT UP

When learning a new motor skill, changing the way you practice it can help you master it faster, according to a study at Johns Hopkins University School of Medicine. In an experiment, participants were asked to learn a computer-based task. Those who used a modified learning technique during their second session performed better than those who repeated the same method.

The findings suggest that reconsolidation—a process in which existing memories are recalled and modified with new knowledge—plays a key role in strengthening motor skills. Basically, if you try using your new skill in a different way, you’ll learn it faster than just repeating the same tasks over and over. 

But keep the chances small: Research shows making the task too different doesn’t help with mastery. For example, someone learning to switch between guitar chords could try playing them in a different order or pattern. 

7. TRY PROJECT-BASED AND IMMERSIVE LEARNING

You may think you’re a quick learner, but Scott H. Young sets the bar. He learned MIT’s four-year computer science curriculum in less than 12 months, and four languages in a year, both of which he writes about on his blog. Young says that directness is often overlooked when it comes to learning.

“A lot of us are working under the wrong metaphor,” he says. “Most people think the brain is like a muscle. The muscle metaphor says when you go to the gym and do barbell exercises, you’ll be stronger when you go to lift in real life. The problem is that the brain learns in specifics. You’re stuck in the context when you learn something.”

Transferring knowledge and applying it in real life won’t work if it doesn’t match the context under which it was learned. What matters are the cognitive features of what you’re trying to master, and the way you practice must be substantially similar. Young suggests project-based and immersive learning.

Consider Bennie Lewis, one of the ultralearners Young profiles in his book, Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career. Young was in a student exchange program in France and was struggling to learn the language. Then he heard that Lewis became fluent in three months.

After meeting Lewis, Young realized that although he had submersed himself in French culture, he had inadvertently created an English bubble, picking classes that were taught in English and making English-speaking friends. Lewis, on the other hand, hadn’t relied on traditional language learning techniques. He’d dove in, using a phrasebook to get started, speaking to strangers, and using visual mnemonics to memorize vocabulary. 

The scope of ways we have to learn hard skills is broader than we think, says Young. “We think school is the only way to learn, but language classes are not optimal because you get nowhere near enough practice,” he says.

8. TEST YOURSELF

Young says that another overlooked aspect of learning is retrieval. “Students often study by reading and rewriting their notes,” he says. “The problem is that the brain is a cognitive miser. If I don’t have to recall something, I don’t store it in my memory.”

So instead of reviewing, the better way to learn is to practice recalling something, testing yourself before you think you’re ready. Young suggests taking sample tests or using flashcards to recall what you’ve learned, then identify the areas where your retrieval is faulty.

9. TRAIN YOUR BASAL GANGLIA

Most of us focus on comprehension when we’re attempting to improve a skill. That may seem sensible enough, but science shows that while understanding is vital to heightening proficiency (it’s hard to improve when you don’t know how), it isn’t enough to obtain mastery. Turning any newly acquired knowledge into an actual skill requires engaging a part of your brain that heavily impacts learning and movement, known as the “basal ganglia.”

There are two things you’ll need to know about your basal ganglia: First, it learns slowly. Unlike other regions of the brain–such as the neocortex, which deals with the executive functions of the brain and learns quickly—the basal ganglia takes much longer to absorb new experiences and information. Second, it learns by repeatedly performing the behavior. For instance, when teaching a kid to ride a bike you can explain how to steer and pedal the bicycle in a few minutes. But while she may understand conceptually how to operate the bike, her initial attempts will probably be pretty unsuccessful. Why? Because riding a bicycle, like all skills, requires training the basal ganglia, which takes repetition and practice.

As you attempt to master a skill, intentionally engage in repeated practice sessions that allow you to fail, adapt and try again. It’s this process that will enable you to improve and eventually become competent in the skill. Because when it comes to training your basal ganglia, repetition is the key to mastery.

10. BREAK IT DOWN TO SUB SKILLS

In a previous article for Fast Company, founder and CEO of Ripe Sean Kim suggested breaking down any skill you want to know into all of its components. For example, if you want to learn how to be a stronger writer, you might break the skill down into “sub skills” like organization and structure of information; tone and word choice, sentence structure, and grammar. It’s okay if you don’t know all the components before you start. You can always add to the list.

Once you have your initial list, think about which sub skill is most important for you to master in order to reach your goal. Going back to the writing example, maybe you want your emails to be more easily understood. You might identify “organization and structure” or “grammar” as the most important based on your current skill level. Focus on learning this most important sub skill first, then move onto another. Focus on one sub-skill at a time to avoid the slowing down that comes from multitasking.

11. TRY THE FEYNMAN TECHNIQUE

Nobel Prize-winning physicist Richard Feynman was famous for his academic accomplishments in a wide range of scientific fields. But he attributed his achievements to his method of learning rather than his innate intelligence. Fadeke Adegbuyi of Doist summarizes the Feynman Technique in four steps:

  1. Choose a concept to learn. Choose the topic you want to learn about and write it at the top of a notebook page. This forces you to think about what you don’t know and choose an area to study that’s small enough to fit on a page. 
  2. Teach it to yourself or someone else. Write everything you know about the topic out as if you were explaining it to yourself or someone else. Don’t consult your notes or any resources. This forces you to face how much you actually do or don’t know. Alternatively, you can actually try to teach it to someone else.
  3. Return to the source material if you get stuck. Go back to whatever you’re learning from—a book, lecture notes, podcast—and fill in the gaps in your explanation. You’ll probably have to go back and forth between steps 2 and 3 a few times. This is good and helps with your learning. 
  4. Simplify your explanations and create analogies. Refine your notes and explanations until they feel clear and obvious. Distilling what you know into its simplest form—without relying on jargon—is key to truly learning and understanding something, rather than just memorizing it. See if you can incorporate analogies that feel intuitive to you as well.  

David Hoffeld and Charlie Sorrel also contributed writing, reporting and/or advice to this article.

Here is the email template to use when you want to ask for an introduction

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Throughout the course of your career, there will be times when you need to ask for an introduction–even when you don’t want to. Whether you’re a new entrepreneur looking for an “in” with investors or just seeking a career change, you’ll need to tap your network for referrals, connections, and opportunities to chat.

Needless to say, making these requests can feel awkward–but it doesn’t have to. Here’s a six-step process that can make the whole experience less scary, all starting with the very first email you send, asking to be put in touch.

How to ask for an introduction

Follow these easy steps to craft your request message:

1. Know why you’re asking.

Before you reach out to your contact for an introduction, be sure you know why you want it. Are you interested in an informational interview about the work this person does? Are you looking for an expert to give you insight on a specific project? Are you hoping to learn more about an open role at their company? 

Networking is important, but it needs to be intentional. 

2. Be up front.

Once you’ve identified the person who knows you and your desired connection, send an email or LinkedIn message to your contact that’s casual and polite, but don’t bury the lede. Make it clear early in your note what you’re asking for and include a link to the desired connection’s LinkedIn profile.  

3. Provide them with all the info they need.

Emily Liou previously wrote that your request for an introduction should answer the following questions: 

  • Why do you want the introduction?
  • What about the person’s background interests you? What specifically about their experience makes them special?
  • What is your professional summary or background overview?
  • What do you hope to get out of the introduction?

By making sure your request answers these questions, you’ve done a lot of the work for your connection. Instead of having to figure out how to describe you themselves, for example, they have your own words to use. This makes it easier to say yes to your request. 

4. Write them an email they can easily forward (optional).

If you don’t want to include all this info in your initial request, let your connection know that you’ll follow up with an email that they can forward easily to really take the guesswork out of what to share with their other connection.

That day, be sure to send an email that’s easily forwarded to your target. Remember that you’re really speaking to two audiences here–your mutual connection and your desired connection.

In your note, you should provide some basic details about yourself–yes, your mutual connection knows who you are, but your new connection probably doesn’t. In addition, you should be specific about your request and who you’re trying to get to. It’s not enough to ask for a generic intro. After all, your mutual connection is putting their social capital and network on the line. Make sure you take that seriously and do your homework before you make the request.

Here’s a sample email for forwarding:

Jane,

Good to catch up this week–enjoyed hearing about the trip to Iceland.  As I mentioned, I’m looking for an introduction to John Smith at XYZ Company.

As you know, in my role as the CEO of Euclid, I spend a lot of time with various retail and restaurant leaders understanding how we can provide the most impact in solving some of their most pressing customer acquisition and offline attribution problems. We’ve just released a new product that is seeing some surprising traction with restaurant chains and John’s feedback on how he might think about this type of data would be very helpful.

Would you mind making an introduction?  Let me know if you need anything else that might be helpful.

Thanks!
Brent

5. Give them an “out.”

Always give the other person an easy out in case they can’t make the connection for one reason or another. If the person declines to make the introduction, don’t take it personally. Be gracious, say thank you, move on. They might not know the person that well, or have some history that you’re simply not privy to

6. Show gratitude. 

Once your mutual connection does make their intro, don’t forget that they’re doing you a favor and putting their relationship and credibility on the line. Make them look good. Respond immediately on the same day.

Make it super easy for your target to connect with you and find a good time to talk. Remember, this person doesn’t know you so your behavior is a reflection on the mutual introduction who connected you. Don’t embarrass them.

If you can, find a way to be helpful after the introduction is made. Comb your network for people who might be helpful to your new connection. Pass along a useful article. Send along a small gift after a good conversation, such as a book that has relevance to something you discussed, with a warm note of thanks. And while you’re at it, follow up with your mutual connection to say thanks and report back on how your conversation went. It’s always great to hear that things went positively.

Introduction request template

If you’re still struggling to craft your own message (or just need to save time), just plug your info into our handy template below!

Hi [Your contact],

Hope all is well. It was great to [see you/talk to you/meet you/catch up] at [the last time you talked]! How is [something you know your contact cares about]?

I’m reaching out to ask for an introduction to [Name] at [Company]. I’m currently [quick summary of your current situation]. Specifically, I’m interested in [your specific area of interest] due to [your background in this area]. I noticed that you’re connected to [Name], and I think that [reason you’d like to speak to this person]. I would love the opportunity to [what you’ll be requesting from their contact].

Would you mind making an introduction on my behalf? Please let me know if you have any questions or need anything else from me to make it easier!

Thank you,
[Your Name]

Don’t be afraid to change up the template as needed to suit your individual situation.

Example messages asking for an introduction

Here are a few examples that follow the techniques above and cover a variety of situations where you might need to ask for an introduction.

Sample Email #1

Hi Jamaal,

Hope all is well. It was great to chat with you at the holiday party! How is your family doing? Did your daughter choose a college yet?

I’m reaching out to ask for an introduction to Danielle Tran at Tech Co. After five years in coding, I’m currently thinking about the next steps in my career. Specifically, I’m considering making the switch from engineering to project management. I noticed that you’re connected to Danielle, and I know from her LinkedIn posts that she made a similar transition and loves to talk with developers who want to learn more. I would love the opportunity to briefly chat with her about her career transition and ask if she can share any tips.

Would you mind making an introduction on my behalf? Please let me know if you have any questions or need anything else from me to make it easier!

Thank you,
Amanda

Sample Email #2

Jane,

Hope all is well. It was good to see you at the retail leaders’ dinner in Palo Alto in July. How was the trip to Iceland? It’s still on our bucket list.

I’m reaching out to ask for an introduction to John Smith at XYZ Company. We’ve just released a new product that is seeing some surprising traction with restaurant chains. John’s feedback on how he might think about this type of data would be very helpful.

Would you mind making an introduction?  If so, I’ll send you an email that will make it easy to forward to John.

Thanks!
Brent

Sample Email #3

This message (again from Emily Liou) doesn’t follow the template exactly, but is a good example of an introduction request from a student near graduation:

Hi Emily,

I stumbled across Bob Smith’s profile on LinkedIn as I was researching local meteorologists. I was particularly impressed with his published academic papers on climate change. His findings have not only made large contributions toward sustainability, but have also raised my awareness and impacted me to be make more conscious decisions in my purchases.

I’m currently finishing up my PhD program (graduating next month!) at UC Berkeley in the area of Atmospheric Sciences and would be very interested in meeting a fellow Cal alumni with such extensive experience in the field. I’d very much appreciate an introduction in case our schedules sync up so I can treat him to a cup of coffee, as I admire the wealth of knowledge he has developed in the field.

Thank you,
Anna

Regina Borsellino also contributed writing, reporting, and/or advice to this article.

3 Ways to respond to difficult questions you don’t want to answer

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From board meetings, business pitches, and job interviews, all the way to presidential debates: Tough questions are inevitable. To avoid the stumble, the deer in the headlights moment, or the unintended response that could squash your chances to win, study up on these techniques. They’ll help you respond to questions you don’t want to answer in different situations:

When you don’t know the answer to the question

The first step is to say what you do know. Even if you don’t know the answer to the exact question they’re asking, you probably know something about the topic at hand. If the question is detailed and specific, zoom out until you can focus on the same topic at a higher level. 

Let’s say the question is about your opinion on a particular grain of sand. Back up and talk about the beach instead of that one grain. Step back far enough until you find yourself on comfortable ground and talk about that.

If that response doesn’t do it, and the questioner persists, say what information you need to have before you can answer the question. “After the next Fed meeting, we’ll have more information about where the economy is going.” Or, “My campaign is conducting a study to identify real options for the American people.”  

If you’re in a meeting at work and you’re faced with a question that you need more information to answer, you can say, “The budget team is working on that. I’m going to stay in my lane and let them answer.”

When all else fails, go ahead and say, “I don’t know.” But only after you have discussed what you do know to establish your credibility on the topic.

When you don’t want to answer that question

Don’t take a sharp turn and ignore the question just because it isn’t the question you want. Answer it in as concise a way as you can. Then use a transitional phrase to pivot to your message. For example,

  • Answer: That’s an important issue you’re raising.
  • Transitional Phrase: Here’s what people need to know . . .
  • Response: Nearly one in five U.S. adults live with a mental illness. My platform includes three recommendations . . .”

You’re answering the question, using a short transitional phrase, then making your case. Other transitional phrases you might want to use include: “That depends. This is what’s important about the rising price of gas.”  Or: “No, I don’t see it that way. What the American people need is my plan to . . .” 

One more approach, if the question is unclear or you don’t want to answer it as asked, is to say, “What I think you’re asking me is . . .” Then rephrase the question. The key is to rephrase it in a way that is close enough to the original question to sound like you’re on their track, but turned in a direction that you prefer to go.

When the question is an attack or challenge

Before any question-and-answer situation, whether that’s a town hall, a client pitch, a job interview, or a board meeting, gather your team to anticipate difficult questions. What are the worst questions you might hear? How will you respond?  

At the State Department, we called this a Murder Board. If someone was preparing for a confirmation hearing on the Hill, representatives from every office involved would come together and bring their worst. The nominee would give an answer (and get their caustic, glib responses off their chest!). Then the group would discuss how they could make the answer stronger.

Maybe the question is something you really don’t want to talk about. You’re going to want to have something to say. Perhaps there’s been some negative news about your campaign or a report your organization issued.

You could say, “I’m glad you raised that. The integrity of our reporting is of the highest importance to us. We use a vigorous methodology . . .”  Acknowledge the problem, then turn back to what you do want to say.

If someone uses negative words in their question, such as, “Wouldn’t you agree this program is a failure,” don’t use their negative words in your response. For example, instead of responding, “No, this program isn’t a failure . . .,” you can say, “This program is just beginning to show results.” 

If one of your fellow candidates—or a colleague says something that is incorrect in a meeting and it matters to you—set the record straight. If you don’t respond, it can look like you agree with the speaker. Calibrate your response to match the depth of your feelings on the issue. One option is to wait until you have a new opening to speak, and state your case, without referring to what the other person said.

However, if another speaker has said something particularly egregious or offensive, intervene immediately and say something like, “Let me step in here. I disagree with that.” Then state your case.

This applies to a debate, a panel, or a contentious meeting at the office. Whenever you’re going into a question-and-answer situation, anticipate difficult questions and practice saying your responses out loud before the big day.

Bonus Tips for Responding to Questions You Don’t Want to Answer:

Here are a few more tips that work across a range of scenarios:

1. MAKE SURE YOU UNDERSTAND THE QUESTION

“The first thing to do is clarify the question,” says Jay Sullivan, author of Simply Said: Communicating Better At Work And Beyond. People are not always exact or clear about their language, and it’s easy to assume what you think they’re asking. “You don’t want to dance around an answer and then have the person say, ‘No, that’s not what I’m asking. I’m asking something different or simpler” — perhaps something that you do want to answer. 

2. TAKE TIME TO RESPOND

Give yourself a few moments to determine how you want to answer, says Sullivan. You can do this without a long awkward silence, too. For example, in a debate, “you’ll notice that when the presidential candidates don’t answer the question they’ll repeat or rephrase the question as a lead in,” he says. “If they do it well, the stall gives an opportunity to think of ways to reposition the information.”

3. ANSWER PART OF THE QUESTION

Find a part that you can address, says Sullivan.  “Briefly answering part of the question may be enough to assuage and satisfy them.” So you might say. “I appreciate that this is of interest, right now. Let’s focus on this part” and then continue your answer with that focus. 

4. POSTPONE YOUR ANSWER

Claim you do not have sufficient information to responsibly or intelligently provide an answer. Buy yourself some time by saying, “That is an important question and I want to make sure I give you the best and most complete answer I can. I will need to get back to you in (time frame),” says Nick Kalm, founder and president of Reputation Partners, a Chicago-based strategic communications firm. “By the time you circle back to the questioner, you can pick and choose the aspects of their question that you want to address.”

5. TURN AROUND THE PRONOUNS

There are three ways to communicate, explains Sullivan: talk about yourself, talk about your content, or talk about the audience. “Almost everybody talks about themselves or the content, but that’s not how you connect with people,” he says. Instead, “Focus on other people. You can say, ‘It’s interesting that you think that,’ for example. ‘Why is this question of interest to you?’ Changing ‘I’ to ‘you’ can take the focus off of you.”

6. TRY “BRIDGING”

Resolve the situation by diverting to a different topic, says Eldonna Lewis-Fernandez, author of Think Like a Negotiator: 50 Ways to Create Win-Win Results by Understanding the Pitfalls to Avoid. “Say, ‘What I think you really want to know is . . . and this is how we are handling that,’” she says.

Kalm says this technique is called “bridging.” “While this is most useful in media interviews, it can be used in almost any setting,” he says. “Bridging involves acknowledging, not ignoring, the question with a phrase such as ‘That’s an interesting question, but I’d like to point out . . .’ or ‘That’s not quite right. The fact is . . .’ and then moving on to one of your key messages.”

8. DON’T ANSWER, BUT WATCH YOUR TONE

You can also refuse to answer the question, but be sure to be polite. “Say, ‘I appreciate that this is of interest but we don’t feel sharing the information is appropriate, especially at this time. But I’d be glad to answer other questions if you have them,’” says Sullivan. “Appreciate the interest but draw lines.”

9. WATCH YOUR BODY LANGUAGE

The way you hold your body is as important as your tone, says Sullivan. Maintain eye contact, and hold yourself in a neutral position. “The second you do anything makes you seem defensive, such as crossing your arms or avoiding eye contact, it puts the other person on edge,” he says. 

Stephanie Vozza also contributed writing, reporting, and/or advice to this article.

Exhausted at work? 15 tips for beating midday tiredness

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Is your energy flagging as the workday wears on? By 2 p.m. you’re moving through your tasks in slow motion, your attention is flagging in meetings, and the effort to focus is more than you can summon.

When we feel exhausted, we tend to feel less drive to complete tasks or achieve goals. Our brains play a role in our emotions and according to studies by Umeå University, when we’re exhausted, we regulate our cortisol levels less effectively, causing increased stress. We also experience less activity in our frontal lobes—the part of our brains responsible for idea generation, decision making, and informed action.

But you can find your way through your feelings of exhaustion with a few key strategies, informed by science.

Why are you tired at work?

Everyone feels tired at work sometimes, but if it’s becoming a common occurrence for you, you may want to understand the possible causes. 

1. You’re not getting enough sleep

This may feel like a no-brainer, but if you’re consistently feeling exhausted during the workday, you might not be getting enough sleep. Even the work schedule of a traditional 9-to-5 may force you to override your natural sleep schedule and cause sleep deprivation.

2. You’re chronically stressed

There may be items on your to-do list that you keep procrastinating on or daily crises you’re constantly trying to stave off. Perhaps your boss is always on your back, or annoying clients and customers are dragging you down. Maybe your whole organization is struggling, and each feels more like you’re bailing out a sinking ship than sailing ahead with the wind at your back.

Psychologically speaking, stress is the emotion you experience when you haven’t successfully avoided something negative out there in the world. Short-term stress can be energizing (it engages your fight-or-flight reaction and motivates you to act), but long-term stress just saps your energy.

3. You’re not using your energy efficiently

Some tasks use more of our mental (and physical) energy than others, and which tasks those are can vary from person to person. Maybe either meetings or doing heads-down technical work take a lot out of you. Perhaps any work duty that has you making a lot of decisions drains you more than others. 

Take a look at how you’ve structured your days: Are you doing tasks that drain your energy all morning, leaving yourself with little energy for the afternoon? Are your energy-heavy tasks all clumped around the time of day you already feel most tired? 

4. You Have No Agency

In some situations, you may feel like you have a lot of control over what’s happening. In others, external factors are controlling you. A lot of this is situational–most people’s work lives include a mix of both types of situation–but if you’re mostly just being swept along with the tides, it can feel demoralizing. Eventually that lack of agency can leave you feeling dejected or even depressed, and your body’s constant physical fatigue can become seemingly unshakable. 

5. This Just Isn’t Your Calling

Finally, it might just be your job itself. Maybe your day-to-day tasks seem perfectly fine on their own, but you don’t feel like they add up to anything meaningful. Or maybe the tasks themselves are inherently boring to you and you’re burning more mental energy than necessary to get through them. Maybe your job was exciting and challenging to you when you first started, but now you feel like you could do it on autopilot—and often do. Regardless, your current work is just a chore, and your eight-hour workday feels like an eternity. 

15 Ways to fight tiredness at work

Here are a few methods for fighting through your midday exhaustion, ranging from in-the-moment hacks to long-term solutions.

1. Drink some water

The culprit behind your tiredness might be as simple as dehydration. In these cases, drinking water can give you an energy boost quickly. Additionally Fast Company writer Michael Grothaus found that upping his water intake for a week helped him eliminate his daily midafternoon slumps. If you’re chronically under hydrating, try keeping a drink (that isn’t coffee) by you throughout the day and taking periodic sips. 

2. Schedule breaks into your workday

Contrary to popular belief, humans are organisms, not robots; thus, they need breaks to do their best work—often in about 90-minute intervals. You might try the popular Pomodoro technique which involves taking a 5 minute break every 25 minutes and a half-hour break every two hours. Knowing when your next break is coming can help motivate you to get through the task at hand. And disconnecting for a short period can help you re-energize, re-focus, and even reduce eyestrain. 

3. Refresh by changing environments

If you’re sitting in your desk chair feeling like you’re about to nod off, consider taking your work somewhere else, whether that’s to a different room in your home (if you’re remote) or an empty conference room or communal standing desk. You might even be able to take your work laptop to a coffee shop or similar. Taking a quick walk outside or around the office might also energize you.

4. Practice stress management techniques

If you suspect your exhaustion is caused by stress, a short-term solution might be figuring out how to calm yourself when the stress gets bad. One easy stress management technique is to find a quiet space to sit for five minutes. Close your eyes and focus on taking slow, deep breaths. Slow breathing can calm you down, and paying attention to those breaths can keep you from focusing all your mental energy on the things that are stressing you out. Experiment to find out what works for you.

5. Eat smarter

A quick snack can help you perk up on the spot, but what you eat can also have an effect. Sugary snacks might wake you up fastest, but leave you with a crash, while a more balanced snack with fats and protein can keep you energized for longer but might be slower to kick in. 

Eating healthily day-to-day will also improve your overall energy levels. While there are many different diets out there that may help, such as the MIND diet, they’re not one-size-fits-all. It may take some experimentation to find the best food routine for you.

6. Spend time with an animal

Another way to replenish is to spend time with a pet—your own, a friend’s or by volunteering at a shelter. A study at the University of York found pets are especially effective in providing companionship and distraction. In addition, they require activity and attention—and these contribute to our overall well-being.

7. Exercise

A burst of exercise can help wake you up in the moment. If your job allows, you might take a brief walk or jog or try some quick aerobic exercise to get the blood pumping. Adopting a regular exercise routine that works with your natural energy levels (more on that later) can also help boost your energy and productivity day-to-day

8. Take a nap

If you wake up from a short power nap refreshed and ready to go, you might continue working one into your day. However, if you’re the type to stay groggy for hours after waking, this might not be the tip for you. Of course, this tip is more suited to those who work from home and can fully check out for a bit during the day, but many workplaces are also offering napping pods in case you’re the kind of person who can refresh with a midday power nap.

9. Embrace your natural energy schedule

Everyone works and focuses best at different times of the day. There’s the classic early bird and night owl, of course, but there’s way more nuance to it than that. For example, you might be most energized when you first start work around 9 AM, or maybe you peak a bit later in the day, around 11 or noon. Maybe you have a slump after lunch, or maybe the meal and break pump you up for the afternoon. Regardless of the specifics, trying to do your most difficult work tasks when your energy is at its lowest is only going to worsen your sleepiness at work. 

So figure out when you’re most productive, and adjust accordingly. 

Try to put the tasks that are hardest when you have the most energy and schedule breaks or less intense work duties for when your energy generally flags. If your work duties vary a lot day-to-day you might want to think in categories of tasks rather than individual duties such as social, technical, and busy work.

10. Celebrate milestones throughout the day

During the height of the pandemic, Fast Company writer Elizabeth Hartke suggested weaving little rewards into your workday in order to capitalize on the dopamine boost. “Research shows that dopamine, the neurotransmitter that plays a role in how we feel pleasure, has been proven to increase levels of motivation, mood, focus, and—you guessed it—energy,” Hartke writes. 

Instead of slogging through your to-do list until you’re finished or it’s quitting time, Hartke suggests that you set yourself rewards for completing tasks. Hartke continues, “By giving yourself something to look forward to, you’ll be more efficient in your work, breaking through mental fatigue. Consider a five-minute walk outside, a healthy smoothie you look forward to, or a call to a good friend as simple but inspiring milestone celebrations.”

11. Get better sleep

Getting enough sleep is, of course, paramount to having enough energy during the day. Most adults need 7 to 9 hours of sleep a night and there are ways to figure out where in that range you fall personally

If you are getting enough sleep in terms of hours but still feeling like nodding off each day, you might need to dig into the quality of your sleep. The Fast Company Executive board makes a number of suggestions to get better sleep that will boost your energy and focus at work, including:

  • Maintaining a consistent bed and wake-up time (even on the weekends)
  • Avoiding caffeine late in the day
  • Turning off the electronics two hours before you plan to sleep
  • Sleeping in a dark room or using an eye mask

12. Set boundaries

Setting healthy boundaries is key to beating workplace sleepiness. While we tend to glamorize hustle culture, in reality, it contributes to our ineffectiveness and emotional strife. Instead, remind yourself you can’t do it all and congratulate yourself for the ways you contribute your talent in ordinary ways every day—and to give yourself permission to take time away and turn off. 

This might mean setting firm times to end work each day or removing your business email from your phone so you don’t get the urge to check it on the weekends. Setting boundaries can also mean being aware of how much you can handle at once and turning down work that would put you over the edge. After all, when you’re truly able to take time away and turn off, you can be more effective when you’re on.

13. Engage in interests outside work

You can also energize by finding something that matters to you and engaging with passion. Sitting at home in front of the TV is great now and then, but we all crave more stimulation. Pick up a new hobby or re-engage with an old one. Volunteer with an organization that serves a need that you care about in your community. The only rule is it has to give you enjoyment! If it helps you make something part of your regular schedule, consider taking a class, joining a Meetup group, or participating with a friend or family member. Doing these things will energize you because you’ll be taking positive action. Plus you’ll be looking forward to something tangible outside of your work day when that 2 PM feeling hits.

14. Try to modify your job duties

Start with the problem areas: Which parts of your job make you feel like you have the least autonomy, or as though the tasks you’re doing have no impact in the world? What tasks make you want to crawl into bed in the middle of the day? On the other side: What parts of your jobs energize and motivate you? What tasks do you look forward to? 

Set up a time to talk with your supervisor about these feelings. You probably won’t be able to eliminate all the tasks that sap your energy, but you may be able to build in more work that builds it back up again. 

15. Consider making a change

Sometimes when the faster solutions aren’t working, you need to take more significant action. Positive effort—even starting steps—can produce motivation rather than the other way around. A study at the University of East Anglia found when people faced barriers and hardship at work, they were rejuvenated and their mental health was enhanced when they made a plan and took action.

So take a step back and think about your values: What are a few causes, principles, or ideals that energize and motivate you? What kind of work would help you feel like you’re contributing to something meaningful? It may not relate to the specific tasks involved but really the purpose of the work itself. Any set of tasks can be exciting as long as you feel them adding up to something you believe in. 

Maybe you still believe in your organization’s mission, but your role just doesn’t seem to serve it. Is there a stepping-stone opportunity you might be able to locate without having to quit? If you can’t find a good answer to that question, it might be time to look for another job–or even reconsider your career.

Everyone’s energy flags at work every now and then—and for lots of reasons. But if you’re constantly running on fumes and aren’t sure why, it could be your brain’s way of signaling that you’re spending time in the wrong place.

Tracy Brower, Drake Baer, and Regina Borsellino also contributed writing, reporting, and/or advice to this article and a previous version.

Gov. Gretchen Whitmer just made it possible for 35,000 Michigan home health workers to unionize

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Michigan Gov. Gretchen Whitmer signed into law two bills Tuesday that clear a path for the state’s home care workers to organize a statewide union of more than 35,000 workers as well as standardize care and training. 

Public Act 145 reinstates workers in Michigan’s Home Help Program as state employees. The change enables the workers, who are paid through Medicaid and often care for family members, to form a statewide union. Public Act 144 creates a state authority to oversee standards and training across the workforce.

Michael Ewing, a Grand Rapids home care worker who pushed for the legislation as a member of the worker organization Michigan Home Care Workers United, attended Tuesday’s signing.

Michigan Gov. <b>Gretchen Whitmer</b> signs into law bills to restore bargaining rights for the state’s home health care workers on October 10. [Photo: courtesy Gov. Whitmer’s office]

“This is like the best feeling,” Ewing said. “It’s been keeping a smile on my face. I’m motivated and focused on the next step and what we got to do to make this a complete thing.”

Ewing, who previously worked for 15 years as a line cook and food factory worker, said he’s excited about the prospect of joining a union so that he can earn a living wage and afford to spend money on his family. 

“Individual homecare workers deserve nothing less than the ability to collectively bargain just as workers in all other sectors have,” said Michigan state Sen. Kevin Hertel (D), sponsor of Public Act 144, in a statement following the signing. 

Ahead of Whitmer’s signing, the legislation received criticism from the Mackinac Center for Public Policy, a conservative think tank that pushed for the 2012 reclassification of Home Health workers as private employees.

“This is atrocious public policy and you should reject it,” Patrick Wright, vice president for legal affairs at Mackinac, testified to lawmakers ahead of a House vote on the legislation. He argued that the changes would primarily be “a windfall to the SEIU,” and suggested lawmakers raise wages rather than open the path to unionization. (Disclosure: The Service Employees International Union, to which Michigan Home Care Workers United is affiliated, is a financial supporter of Capital & Main.) 

Tuesday’s signing coincided with Vice President Kamala Harris’ announcement of a proposal to cover home-based care under Medicare, the public health insurance for the elderly. By expanding care, Harris’ proposal would likely increase the number of care workers paid with public funds. Federal data suggest that 29% of people over age 65—the Medicare eligibility threshold—will require home care at some point; today, that would be about 18 million people. By comparison, Medicaid currently covers home care for 4.2 million people nationwide.

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Both acts will take effect in March 2025. Union officials expect to plan a card-check election over the next four months and form a union next year.

Michigan home care workers have been without a union since 2012, when then-Gov. Rick Snyder reclassified the state’s then-42,000 Home Help workers as private employees. The change effectively disbanded the union. In its wake, wages barely budged, and SEIU Healthcare membership in Michigan plummeted by 84%.

Home care workers in Michigan earn, on average, $13.53 an hour—well below the $20.28 living wage for single adults without children residing in the state. 

The signing follows a six-month organizing campaign by home care workers and SEIU. Since March, workers have knocked on doors, camped out on the Michigan State Capitol lawn, and urged lawmakers to pass the bills. As Capital & Main previously reported, the change means home care workers could soon file for the state’s largest union election since Whitmer’s repeal of a right-to-work statute took effect in mid-February. 

SEIU began organizing home care workers in the early 1980s, and it now represents nearly 800,000 home care workers across 16 states and two Canadian provinces, according to Beth Menz, deputy director of SEIU Healthcare. Tuesday’s signing, Menz said, returns Michigan to a “national movement around care organizing.”

“When the people providing that [home] care make a living wage, have access to training, have access to health insurance, a couple of days off to care for themselves while they’re caring for others, we know that only makes the delivery of care that much better,” said Menz.

— Ethan Bakuli, Capital & Main


This piece was originally published by Capital & Main, which reports from California on economic, political, and social issues.

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